March 28, 2017
Baseball buffs, listen up! The sport’s tiniest fans can now support your favorite teams from head to tush.The Honest Company and Major League Baseball have joined forces to create a line of “Born a Fan” team diapers, available first at Target before launching at Honest.com and other select retailers.
Just in time for opening day on April 2, guests will have five team designs to choose from, including the 2016 World Series Champion Chicago Cubs, the Boston Red Sox, the Los Angeles Dodgers, the San Francisco Giants and the St. Louis Cardinals. The line offers diapers in sizes 3, 4 and 5 and features prominent team icons and logos.
To learn more about the collaboration, we caught up with The Honest Company founder Jessica Alba, below!
What inspired The Honest Company to partner with MLB on these new diaper prints?
We are always looking for like-minded brands with which to partner. As a family-oriented company, MLB was a very natural fit for us. Families are at the core of the MLB fan base and through this collaboration, we are able to give families more ways to support the teams they love.
What is your favorite part of designing seasonal prints for The Honest Company diapers?
It’s so much fun to be able to get creative with something that is not normally seen as fashionable. We get to be fashion-forward and I know something as small as a fun diaper print brings a little joy to what otherwise could be a pretty mundane task. One of the best parts of this job is brightening up a parent’s day.
How do you and your family celebrate opening day, and who will you be rooting for this season?
Coming from Los Angeles, the Dodgers are such an iconic brand, so of course I’m a fan. Baseball was the only sporting event that I would go to with my family, so it’s really nostalgic for me. I also played baseball growing up—it was one of the only sports I liked.
Do you have any baseball game day traditions?
I always get a Dodger Dog and peanuts!
Born a Fan diapers are now available in select Target stores and online at Target.com for $13.99.
Major League Baseball trademarks and copyrights are used with permission of Major League Baseball Properties, Inc. Visit MLB.com.
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