February 23, 2017
Target guests have already hopped on the “sip-your-way-to-better-gut-health” trend—probiotic water, kombucha and juices have fast become fan favorites in our coolers. But the latest en-vogue trend—drinking vinegars—is just hitting the scene…and we’re ready to help guest imbibe at Target! (Oh, and did we mention two delicious, exclusive flavors you’ll only find in our stores?)
Read on for a taste. But first, what’s the big deal with vinegar—and why on earth would you want to drink it?
Jeff Church, CEO & Co-Founder of Suja, the trusted beverage brand that’s introducing a new line of drinking vinegars, explains: "Raw apple cider vinegar has actually been used for healing since about 400 B.C., but it’s really having a moment now—the latest trend is to drink it for a serious nutritional gut-health punch.”
So, how does it taste? Well…like vinegar. But not to worry, we have that covered too. Suja’s Organic Drinking Vinegars have all the benefits of vinegar, plus a good dose of probiotics and fruity flavor (thanks to cold-pressed juices). While you’d typically find these drinking vinegars at a co-op or health food store, Target’s the first to bring the trend to the masses in a big way—carrying it in all of our stores across the country.
“We decided to jump on the drinking vinegar trend early because our guests have responded so well to other probiotic beverages and kombuchas,” says Megan Ullmann, the Target buyer who’s bringing the new line to our stores. “So, we’ve worked with Suja to pick the perfect drinking vinegars for Target guests and create two special Target-exclusive drinks: Blueberry Lemon and Grapefruit Jalapeno, which are coconut vinegar-based to give guests even more options.”
Low-sugar, low-calorie, and all the better-for-you benefits of vinegar and probiotics—now that’s our idea of sipping well. Here’s a peek at all four of our Suja Drinking Vinegar flavors, now available in Target stores across the country:
Only at Target! Our Blueberry Lemon Drinking Vinegar with hints of coconut nectar, a squeeze of citrus and a touch of cinnamon, is like blueberry cobbler in a bottle, only good for you! With coconut vinegar and vegan probiotics for immune and digestive benefits, it packs a gut health punch.
The Strawberry Balsamic Drinking Vinegar combines apple cider vinegar and vegan probiotics with sweet strawberries, tangy balsamic and a squeeze of fresh lime to deliver the perfect balance of sweet and sour.
Only at Target! Grapefruit and beet give our Grapefruit Jalapeno Drinking Vinegar a tangy citrus taste and bright color while ginger and jalapeño add a bold kick. Coconut Vinegar and 4 billion vegan probiotics for digestive and immune health make this blend good for your gut.
The Peach Ginger Drinking Vinegar combines apple cider vinegar with vegan probiotics for added gut health and subtly sweet southern peach, a hint of ginger and the tropical sweetness of coconut nectar to round out the light and bright flavor.
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