February 15, 2017
Glittery water dishes, posh pet beds, and sweet bow ties…oh my! You and your furry friends will be paws-itively drooling over this new, limited-time pet collection from Oh Joy!
Pets mean big business for Target (about 60% of our guests have pets)—and from food and treats to toys, we have your favorite companions covered. But, when it comes to bright, bold and chic, you’ve never seen anything quite like this gracing our pet isles before. Joy Cho (creative mind and blogger behind Oh Joy!) is known for bringing splashes of joy, color and whimsy to everyday life—whether it’s brightening up your home for spring, creating an Insta-worthy nursery or, now, even celebrating your pets in style. In other words, she’s much the perfect fit for creating a fun and inspirational pet line for Target.
We sat down with Joy to get the scoop behind Oh Joy! Pets for Target:
What inspired the idea for a pet collection?
Pets are such an integral part of a family that I felt they needed a little Oh Joy love too! So we designed a mix of functional and whimsical pieces for everyday—bowls, beds, collars, clothing, and of course, party hats for birthday celebrations!
Have you ever designed with pets in mind before?
This is my first collection for pets, and I’m excited to see pets rocking their Oh Joy pieces!
What are your top picks for your own pet?
We have a cat and she’s already napping away in her Oh Joy Heart Bed and snacking from her double wire bowl.
There seems to be a pet party theme in your line. Any tips for celebrating your pet in style?
Pet parties are the best parties! We designed these reusable party hats because so many pet owners used the ones from our 2014 collection for their pets, so we wanted to create an option that could be used over and over again.
Get your Oh Joy Pet faves at select Target stores and Target.com from $5.99 to $24.99. But make that walk brisk—they’re only available for six weeks!
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