Who What Wear’s Spring Collection is All About the Delicate Details

January 30, 2017 - Article reads in
Three models wearing Who What Wear spring collection in the street

A year ago, we debuted Who What Wear’s inaugural collection for Target—a spring line devoted to stripes, denim and dramatic silhouettes. Now a year later, Who What Wear co-founders Katherine Power and Hillary Kerr have kept the momentum going by turning their attention to the more delicate details—bell sleeves, pretty pleats, cool cutouts, elegant eyelets and more. And coming off of the debut of the Who What Wear shoe collection last season, new amazing shoe styles are back again for spring.

“In thinking about the spring collection, we wanted to really focus on special, on-trend details that elevate everyday essentials,” said Katherine. “There are tons of thoughtful design elements, from directional ruffles to chic statement sleeves to perfectly on-point pants that hit on the latest utility and athlesiure trends.”

Staying true to the line’s original mission, the two co-founders and Target have also kept an eye on past styles that guests loved most to help determine which items to offer for future seasons.

“We’re excited to bring back an updated version of our best-selling trench coat, and can’t wait for people to see all of our vintage-inspired print pieces," said Hillary.

Want to see what it’s all about? Start clearing space in your closet and check out styles from the Who What Wear spring collection, below:

The Who What Wear spring collection is available in Target stores and on Target.com starting Feb. 1 for $16.99 - $54.99.

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