Products from SUGARFIX by Baublebar

Treat Yourself, TargetStyle: SUGARFIX by BaubleBar is Coming to Target

No stylish outfit is complete without one key ingredient: the perfect accessory. And this year, Target is updating our jewelry and accessories offerings to make sure we’re constantly bringing on-trend styles and the best brand partnerships to our guests. For starters? We’re teaming up with beloved fashion jewelry brand BaubleBar on a new collection, SUGARFIX by BaubleBar, featuring original designs and pieces inspired by the brand's most popular styles.

Available exclusively on Target.com and in select Target stores beginning Jan. 31, SUGARFIX by BaubleBar will include more than 180 styles of necklaces, earrings, bracelets and rings—all for less than $30! Wanting to know more, we caught up with BaubleBar co-founders Amy Jain and Daniella Yacobovsky, who gave us the scoop on the new line and a preview of the upcoming styles, below:

Tell us more about how you came up with the name SUGARFIX.
Daniella: SUGARFIX is about treating yourself to something special every day. We named the line SUGARFIX by BaubleBar as an homage to that familiar giddy rush we all experience when we treat ourselves to small indulgences. SUGARFIX not only encapsulates those feelings, but also draws on some of the parallels between baubles and bonbons—not always the main event, but both manage to steal the stage as the most memorable. We believe the right extras can turn the ordinary into the extraordinary and we are so excited to bring that to the Target guest.

What are the key trends you focused on for the SUGARFIX by BaubleBar collection?
Amy: This spring, bolder is better, so we are celebrating with eye-catching statement styles—even our delicates have oomph! It’s really an incredible time to be accessorizing and we are highlighting six of our favorite trends:

  • Pattern Play: This trend is all about bold color combinations. Our kaleidoscopic earrings and necklaces are the perfect extras for your white tee and jeans wardrobe staples.
  • The Tassel Earring: With bright beads and vibrant threads, our tassel earring is this season’s day-to-night MVP—it works for the office, date night, brunch, and everything in between.
  • Luxe Chokers: Now that we’ve reimagined the en vogue choker in irresistible lace and crystal, it feels just right for today’s woman and is here to stay!
  • The New Essential: Anything but basic, our new essentials are modern must-haves. From sleek hoops to delicate necklaces, these pieces complete any effortlessly chic look.
  • Modern Romance: This season, drama and romance ruled the runways. Fall in love with our dreamy take on crystal-encrusted earrings and glossy pearl statement necklaces.
  • Bold Beads: From soft pastels to vibrant jewel tones, our bold beads are full of personality.

We’re seeing a lot of gorgeous statement pieces in the line—what drew you to the more eye-catching pearls and jewels, for example, as opposed to more minimalistic materials?
Daniella: Something about spring just makes you want to revel in color, doesn’t it? This season, we had fun playing it up through vibrant combinations and bold styles. While statement pieces have always been a hallmark of our brand, we also think it’s important to round out your jewelry box with new essentials like our sparkly stacking rings, polished bracelets, chic layering necklaces and dainty earrings! These must-haves are perfect on their own for a subtle statement or layered for an attention-grabbing look.

What are each of your favorite pieces from the collection and why?
Amy: I really love our tassel earrings because they are an amazing pop of color for day and polished enough for evenings. I actually keep a few pairs in my bag since I often go straight from the office to dinners with friends.

Daniella: I have been wearing chokers on repeat! They go perfectly with my off-the-shoulder blouses. I will start with a black wrap choker during the day and layer on a crystal choker for evening-worthy sparkle.

SUGARFIX by BaubleBar will be available on Target.com and in about 900 Target stores beginning Jan.31. The line will include necklaces, earrings, bracelets and rings, all for under $30 each.

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