Beauty Experts Team Up with PIXI by Petra For a Stunning Spring Collaboration

January 16, 2017 - Article reads in
Collage of product images from the new PIXI spring collection

What do you get when you mix popular beauty experts—like Caroline HironsJudy TravisAspyn Ovard and Maryam Maquillage—with a cult-favorite beauty brand? The new PIXI by Petra spring collection! With perfecting powders from Aspyn, a double cleanser from Caroline, pretty palettes from Judy and strobe powders from Maryam, there’s bound to be something for everyone. Whats more, the spring launch still includes fan fave Skintreats products and classic PIXI by Petra cosmetics!

Ready to get your PIXI on? Check out the Target-exclusive products and hear from the experts, below.

Aspyn Ovard
Eye Accents Kit and Glow-y Powders
Image of Aspyn Ovard's two products, an eye accents kit and glow-y powders

What inspired the products you created?
I created my Eye Accents Kit because it's something I would purchase myself. I love the mascara and brow gel, so putting them together in a kit makes it easy to have both! For the blush and highlighters, I love a natural look so I did a peachy blush shade and two different highlighter shades.

Any tips for getting the most out of your products?
I like using the lower lash mascara on my upper lashes too! The brush is so small that it really helps to lengthen and separate those top lashes.

Caroline Hirons
Double Cleanse
Image of Caroline Hirons product, Double Cleanse

Tell us about your product!
The Double Cleanse brings together makeup removal and cleansing in one easy product. It’s quick, easy and simple to use—a must-have for all skin types! Double cleansing might sound intimidating, but it’s actually important for maintaining healthy skin, especially if you use SPF and makeup. The first cleanse with the balm/oil removes the makeup and SPF, and the second cleanse actually cleans your skin.

What’s the best way to use it?
First, massage the balm onto your skin (step one) and remove with a warm washcloth. Then do the same with the cleanser (step two). It takes literally two minutes if you’re in a hurry. No excuses!

Judy Travis
ItsEyeTime Palette and ItsLipTime Palette
ItsEyeTime palette and ItsLipTime palette from Judy Travis

How can Target guests best incorporate your products into their beauty routine?
The eye shadow palette and the lip palette are perfect for every day, whether you’re going to school, work or out for a date night! You can keep your makeup neutral during the day, then easily switch it up to a bombshell look at night.

What was the development process like?
I've been using PIXI by Petra cosmetics for years, so when I was thrilled when they approached me about collaborating. I met with Petra and her team in Los Angeles and we were surrounded by makeup—it was like a dream come true! We continued to play around with the products until I found and customized colors that I loved. I hope Target guests love them too!

Maryam Maquillage
Strobe and Bronze Palette, Strobe and Sculpt Palette and Strobe and Sculpt Brush
Maryam Maquillage products, Strobe and Bronze, Strobe and Sculpt and Strobe and Sculpt Brush

Tell us about your product!
I wanted to create palettes for bronzing, contouring and highlighting that are versatile, easy to use and suitable for all skin tones. For the bronzing powders, I focused on shades that imitate a real tan. For the sculpting shades, the goal was to create powders that are cool and truly imitate shadow for a proper contour. Our highlighters focus on fine micro-powders in various shades to give skin a "glow-from-within" look.

Any tips for getting the most out of your product?
A little bit of highlighter, bronzer or contour powder from either palette goes a long way. We made sure that our powders are packed with pigment, so you only need a little bit of product to achieve major results. 

PIXI by Petra’s influencer collection is now available in stores and online at, at prices ranging from $14 to $24.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!