In the vast and growing world of Korean beauty, there are a few names you need to know. The first? Alicia Yoon—licensed esthetician, Harvard Business School grad and founder of the popular K-beauty retail platform Peach & Lily. A trusted expert in her industry, Alicia’s claim to fame is creating a website that handpicks an assortment of the best K-beauty products on the market. Now, Alicia is making her pro picks available to the masses by curating a selection of her favorites exclusively for Target.
“I’ve always admired Target's commitment to working with different brands to introduce new on-trend products, and have personally enjoyed shopping many of their past partnerships,” said Alicia. "I’m thrilled to share my expertise with a new audience, and I hope this curation of some of my favorite K-beauty items helps Target guests find new ways to care for their skin. I am truly honored to play a role in the continued evolution of Target’s Beauty offerings.”
Transform your skincare and makeup routine in the new year with any combination of Alicia’s 13 selects, including products from famed K-beauty brands like AprilSkin, Caolion, Lagom, MIZON and Twenty Four Seven. Alicia’s collection covers every step of your regimen, from facial cleanser, facial masks, toner and moisturizer to repair creams, highlighter and even lipstick. The assortment comes at an incredible value—prices range from $3.50 to $38— and guests using a Target REDCard can save an additional 5% off every purchase.
Take a look below at Alicia’s curated picks that will revolutionize the way you care for your skin:
Alicia Yoon’s K-beauty picks will be available on Target.com and in select stores starting Jan. 15, with prices ranging from $3.50 to $38.
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