January 4, 2017
Since welcoming adorable daughter Poppy back in March of 2015, long-standing Target partner and home designer Nate Berkus has had baby on the brain…and he’s got some exciting news to share.
Inspired by being a dad and his personal philosophy that a nursery should grow with your baby, the Nate Berkus for Target layette and nursery collection—available exclusively at Target—combines the designer’s signature aesthetic (think geometric patterns, metallics and muted colorways) with a lot of whimsy, perfect for baby.
“Nate has brought incredible home designs to Target’s guests season after season. Now, he’s sharing both his design expertise, as well as his experience as a dad with his new baby collection,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “This collection has the sophistication that Nate’s known for, but with an added touch of whimsy and parenting practicality that we think our guests will love—all at really terrific prices.”
When it came to the design process, Nate had his work cut out for him: "When I would shop for Poppy, I was constantly searching for more sophisticated—but still whimsical—pieces that were not only functional but also gentle on her skin.” he said. "When designing my baby collection for Target, I focused on materials that were soft, as well as patterns that were fun, super cute, and best of all, affordable!"
The nearly 40-piece collection includes everything from mix-and-match romper sets and crib sheets, to wall décor and nightlights, so new parents can pick up everything they need all in one place. Click through the slideshow to browse the new Nate Berkus for Target layette and nursery collection, below!
The Nate Berkus for Target layette and nursery collection is available in select stores and online at Target.com starting Jan. 8, at prices ranging from $11.99 to $49.99.
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