Get Ready to See Stars! Target’s the Presenting Sponsor of This Year’s MLS All-Star Game

January 31, 2017 - Article reads in
Target mascot Bullseye stands with a soccer ball at Soldier Field in Chicago

Can you hear the cheers echoing across the Windy City? Officials just broke the news that Chicago’s Soldier Field will play host to the 2017 Major League Soccer (MLS) All-Star Game. And Target will be the presenting sponsor of the game, which takes place Aug. 2, along with a lineup of All-Star week activities.

William White, vice president of marketing at Target, was on hand to make the announcement. “We’re absolutely thrilled to be the presenting sponsor of the Major League Soccer All-Star Game in Chicago,” he said. “Target is already a proud member of the Chicago community, with 15 stores and more than 3,000 team members. We look forward to working with our friends from the city and at MLS to make this game another big success.”

Earlier today, White joined MLS Commissioner Don Garber (the two are pictured below), Chicago Mayor Rahm Emanuel, Executive Director of the Chicago Sports Commission Kara Bachman, and other partners, community leaders and fans at a press conference at the field for the big reveal. Even Target’s beloved mascot, Bullseye, stopped by to snap photos with fans.

This announcement follows the recent news that Target signed several soccer partnerships. As an official partner of MLS, the jersey sponsorship of Minnesota United FC and through a broad commitment to youth soccer, it’s a major investment that marks the largest team sports push in Target’s history.

Check out more photos from the event. There are lots more details to come, so stay tuned to A Bullseye View for the latest news.

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