If you’ve ever admired the glossy, gorgeous hair-dos of TV personality Lauren Conrad, actress Jenna Dewan-Tatum or actress Lucy Hale, or sat in front of a mirror attempting hairstyle tutorials from TheBeautyDepartment.com, then you’re already familiar with celeb hairstylist and The Beauty Department co-founder Kristin Ess.
Known for her “perfectly-imperfect” hair creations and her show-stopping red mane, the self-proclaimed “Hair Whisperer” is turning her 20 years of expertise into something you can take home with you by bringing her new Kristin Ess Hair line exclusively to Target!
Featuring 15 products, including cleansers, conditioners, dry and wet stylers and masks, Kristin Ess Hair will launch on Target.com starting Jan. 15 and in all Target stores beginning Jan. 22. Kristin designed the line so that each formula can be used alone or with other items in the collection, and included her own tips and tricks on the packaging to make it easy for guests to create Instagram-worthy locks at home. All of the products also contains a first-of-its-kind Zip-Up™ complex, which combines Kerabead microcapsules and conditioning ingredients like chia seeds, pea protein and marine algae to help strengthen hair and protect it from damage.
“We want be the destination for guests looking for the latest beauty brands and products, and are always exploring opportunities to bring them something new that they can only find at Target,” said Dawn Block, senior vice president, Beauty and Essentials, Target. “Kristin is known for her incredible expertise and fun, down-to-earth approach to haircare, and exclusively introducing her first product line this spring helps up Target’s Beauty game while also allowing guests to create new looks they love at home, all for a great value.”
We spoke to Kristin to get her take on the collection, her absolute must-have products and more, below!
What inspired you to start a haircare collection?
If I'm being completely honest…it was a little selfish. There is so much amazing product out there, but each brand only has a couple of hero products to me. I've never found one line that has everything I need for that modern, perfectly imperfect hair that I love so much. I wanted a full line of heros!
What sets these products apart from other options out there?
I think there are three main things. One, I'm a hairstylist and I think it's always good to have products made by someone who does hair for a living. I'm creating these based around the needs of the clients that sit in my chair, not just a study. Two, the products perform at a very high level for what they cost. I would stand these up against any high-end brand with confidence. Three, I think the line brings a fresh new look to the salon haircare category. I wanted it to be aesthetically pleasing.
How should guests incorporate the products into their haircare routine?
Any way they like! You could start with styling products if you wanted to dip your toe in the line. Those are super easy and meant to use on dry hair. Or, if you're not a big fan of dry styling product, grab the shampoo, conditioner and leave in. That's my favorite combo for a clean canvas!
Ready to overhaul your haircare routine? Peruse the products, below!