Models wearing new Shade & Shore swimsuits

In Pur-Suit of a Perfect Fit? Target’s Newest Swim Brand’s Got You Covered

Winter may be on its way but a warm destination is just a hop, skip and jump away. Whether there’s a warm, sunny beach vacation in your future, or you live in a location where the sun shines all year long, a good swimsuit is a staple in every woman’s closet. It should be stylish, affordable and comfortable—and that means it has to fit swimmingly. But where to find a suit that has it all?

Meet Shade & Shore, Target’s first swim brand to feature traditional bra sizing for its bikini top styles. Giving you a closer fit on halters and bandeaus, Shade & Shore’s sizes range from 32A to 38DDD in tops, with classic XS to XL sizing for bottoms. And that’s not all—the collection serves up a total of eight fit options per swimsuit style, which means tons of great-fitting swimsuit combos.

Shade & Shore mix and match tops and bottoms

While Target has been a leader in the swimwear front for some time, we don’t rest on our laurels. The selection is great for mixing, matching and switching up your style—you can never have too many options when it comes to fun in the sun!

Dive into the collection below!

Shade & Shore launched on Target.com this week. The full set is slated to set in Target stores on Jan. 1, 2017. Tops and bottoms range in price from $17.99 to $29.99 each.

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