November 22, 2016
As fans count down to the Dec. 16 premiere of Rogue One: A Star Wars Story, we’ve got a surprise up our sleeves… Epic gifts for your favorite Star Wars fans that also give back! Target and Disney—along with do-gooders across film, music, fashion and sports—are launching 10 awesome Force 4 Fashion t-shirts. The best part? Each purchase will help UNICEF’s Kid Power program improve kids’ lives around the world. And they’re only at Target, starting Nov. 27 (get ‘em fast, while supplies last).
“We’ve established Target as the ultimate Star Wars destination,” said Michelle Wlazlo, senior vice president, merchandising, apparel and accessories, Target. “Collaborating with Disney and the designers on these shirts allows us to reinforce our commitment to fans, while offering a great holiday gift that benefits an important cause.”
How exactly do the shirts make a difference? For every Force 4 Fashion shirt sold, five dollars will be donated to the U.S. Fund for UNICEF in support of its Kid Power program, which not only encourages kids in the U.S. to lead healthier lives, but empowers them to be a Force For Change. Kids complete physical activities and interactive challenges to earn points—which ultimately are used to provide life-saving packets of therapeutic food for severely malnourished children around the world. The more kids move, the more points they earn, the more lives they save.
The inspiration behind the tees: The rebel heroes in Rogue One: A Star Wars Story who choose to do extraordinary things, and in doing so, become part of something greater than themselves. Each of the designs celebrates this theme and encourages fans to be a Force For Change in their own lives. And each of the influencers supporting this program—real-life Star Wars fans—have been a force for change in their own right. Check out tees from Riz Ahmed, June Ambrose, Steve Aoki, Camilla Belle, Gareth Edwards, Felicity Jones, Diego Luna, Olivia Munn, Kelly Slater and Brittany Snow:
Fly on in to Target or Target.com to check all the Star Wars fans off your holiday list. And on #GivingTuesday, Nov. 29, share on social how you’re a #ForceForChange.
STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
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