Exclusive: Brett Eldredge Treats Trick-or-Treaters to Epic #MoreMusic Surprise

We love a good Halloween treat, but this awesome trick stole the show! Halloween night, little pirates, ghosts and Elsa protégés rang the bell of a seemingly ordinary home in Nashville. Little did they know, the Target team had been inside for hours setting up quite the scene...

The cobweb-covered door creaked open to reveal a winter wonderland, a four-piece band—and country superstar Brett Eldredge crooning “It’s Beginning to Look a Lot Like Christmas.” All in the name of giving fans #MoreMusic and celebrating the Target-exclusive version of Glow, Brett’s new holiday album.

The exterior of a home decorated for Halloween, and Brett Eldredge in a Santa hat So what went into pulling off this epic surprise? We enlisted director/master prankster Jeff Tremaine and more than 40 crew members, seven hidden cameras, a sheet of fake ice (and three real ice-skaters) and countless jack-o-lanterns and Christmas trees for a truly memorable surprise. Here's how the adorable trick-or-treaters (and their just-as-stunned parents) reacted:

Trick-or-Treat Surprise

And course, our trick-or-treaters didn’t go home empty-handed. Each fan left with their own autographed copy of the Target-exclusive version of Glow and some amazing memories.

Brett tosses an ornament in the air on the cover of Glow All the fake snow and very real smiles have you in the holiday spirit? Skate on over to Target or Target.com to pick up Glow today, featuring favorites like “Baby It’s Cold Outside” (with Meghan Trainor) and Target-exclusive tracks “Blue Christmas,” “O Holy Night,” and “The First Noel.”

And for more merry music, check out exclusive holiday albums from Neil Diamond, Amy Grant and Straight No Chaser at your local Target store or Target.com.