There’s something about cooler weather, sweaters and pumpkin spice that makes you want to curl up with a great book. Fans of the young adult genre, take note…Target and Epic Reads have teamed up to make sure your must-read list is, well, epic! And we’re making it easier than ever to find just the right book…
Last October, Target and Epic Reads—an online community of millions of young adult book lovers—launched Epic Reads Recommends. The site curates the best new books, gives readers a chance to share their own recommendations and connects them to Target.com to easily purchase their pick. A year later, we’re still going strong. Together, Target and the Epic Reads community have helped several “Recommends” titles land on the New York Times bestseller list, including Dumplin’ and United as One. Now, to make it even easier to find a great pick while you’re in Target stores, we’re rolling out special signs to highlight Epic Reads picks:
But why go big with printed books in this digital world? Across the industry, most readers are still buying traditional print books (they make up 80 percent of all sales), while e-books are at a four-year low. At Target, book sales are strong and our guests, especially millennials, tell us they still love to own, display and share great books. But we have to keep finding fresh, authentic ways to inspire readers in our stores and on Target.com. So when we first discovered Epic Reads, we loved how they inspire readers with digital and social media. And we knew it’d be a fun, authentic way to introduce our guests to new titles, up-and-coming authors and tons of extra content. This rest is history.
So what’s on the must-read list for this fall? Here’s Epic Reads Recommends’ current pick:
The Thousandth Floor by Katharine McGee
With a world of high-tech luxury and futuristic glamour created by debut author Katharine McGee, The Thousandth Floor is one book that should skyrocket to the top of your TBR (to be read) pile!
And we can’t conclude without a sneak peek at what’s up next:
Replica by Lauren Oliver
Lauren Oliver is already beloved, but this book is unlike anything else she has ever written before. Plus, the book itself is physically different than what you normally see on shelves (you flip it to read it!), so it’s one readers are sure to love.
For even more great books, stop by your local Target or check tons of titles on Target.com. Happy reading!
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!