A variety of top toys, from Elmo to Star Wars, are displayed in front of a red curtain

Meet the Stars of the Season: Target Reveals Our Top Toys for 2016

It’s here! It’s here! Our 2016 Top Toys List drops today. From our stash of thousands of great toys, we picked the best of the best—the sure-to-be-stars of the 2016 holiday season. So kiddos, grab a pen and start drafting that wish list…and adults, gear up—this list is your secret to becoming a gift-giving master, second only to Santa.

“It’s hard to call it work when you consider how much fun we’ve had putting together our list of Top Toys for 2016,” said Mark Tritton, executive vice president and chief merchandising officer, Target. “And while we’re just coming into fall, we know kids and parents alike spend months plotting and planning their must-haves. With these top picks, along with nearly 1,800 new or exclusive products, there’s sure to be something that will brighten every face this holiday season.”

Here are a few wish-list favs to get you started:

  • Looking for ways to make learning fun? It’s Love2Learn Elmo to the rescue with his customizable app. Or, for a pint-sized serving of STEM (that’s Science, Technology, Engineering and Math and a huge focus for Target), wrap up the Fisher-Price Think & Learn Code-A-Pillar for your little one.
  • If your kiddo’s Our Generation doll is along for every adventure, they’ll scream with delight over our Target-exclusive ice cream truck. And if you’re feeling nostalgic about your own childhood, check out new favorites from beloved brands like Barbie, Hot Wheels and LEGO—and share the joy with the next generation.
  • Clueless about impressing a tween? Swoop in with the Star Wars X-wing vs. Death Star Assault or any of the new Rogue One: A Star Wars Story toys. And with the Pokémon Sun or Moon Nintendo 3DS games, your teenager just might look up from catching Pokémon long enough to say thanks (it’s the little things).

So, without further ado, say hello to our stars of the season! Browse all four galleries to find the perfect gifts for every age.


Need even more inspiration? Check out our Kids' Gift Guide then browse thousands more toys and Target-exclusives at your local Target store or Target.com.

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