Rebels Rejoice! Exclusive Star Wars Fun Lands at Target Today

September 30, 2016 - Article reads in
Star Wars characters on a blue background with the text

The Star Wars fandom, especially our very own rebel hero crew, is counting down the days until "Rogue One: A Star Wars Story" makes its big-screen debut. While we wait for the adventure to begin, we’re launching epic Star Wars fun—starting today—with new and exclusive products, in-store play and special savings.

“Our guests love Star Wars—and we’re huge fans, too. Last year we went all out to celebrate Star Wars: The Force Awakens.” says Mark Tritton, executive vice president and chief merchandising officer, Target. “Now, we’re aiming to once again be the ultimate destination for Rogue One products and all things Star Wars, so we’re dreaming up even more exciting ways to get guests in on the fun.”

For instance? Fly on in to Target’s toy isles, and you’ll be greeted by a giant interactive AT-ACT Imperial Walker. Your mission? Defend the galaxy. Cool sound effects will let you know when you’ve hit your mark.
A giant grey and orange AT-ACT display in a toy aisleIf you can peel your kids (or yourself) away, you’ll find our shelves exploding with a galaxy of Star Wars gear, including over 100 new toys inspired by "Rogue One: A Star Wars Story" and "Star Wars: The Force Awakens" as well as Star Wars classic saga collectibles and more. And there are thousands more treasures on, too. Here are a few favorites that you’ll only find at Target:

You’ll love our Rogue One: A Star Wars Story Jyn Erso and Captain Cassian Andor bobbleheads from Funko's POP! line.
Jyn Erso and Captain Cassian Andor bobbleheads are shown in and out of their packagingGet ready for action with this Rogue One: A Star Wars Story Black Series action figure pack from Hasbro.
Three action figures are shown against a white background

Or, for double the fun, grab Hasbro’s Rogue One: A Star Wars Story action figure 6-pack.
Six action figures are shown inside their box set packagingNo collection’s complete without Hasbro’s Star Wars Saga pack, featuring figures from all seven saga films.
Action figures are shown inside their box set packagingThis is the drone you’re looking for: Pick up an exclusive Star Wars RC TIE Fighter drone from Air Hogs and stage an epic battle in your own backyard.

A silver drone is shown on a white background.Take these Hot Wheels Hero and Villain Starships from across the Star Wars galaxy (including two Target-exclusive gold die-cast treasures) for a spin. Available only on

11 Hot Wheels die cast toys are shown in their Star Wars packaging.

Charge into battle just like Rogue One rebel hero Captain Cassian Andor with the Nerf styled Star Wars Rogue One Captain Cassian Andor Eadu Deluxe Blaster that fires glow-in-the-dark darts.  
A blue Nerf blaster is shown in blue and black Star Wars packaging.

Another only-at-Target gem: this Kylo Ren vs. Rey action figure 18” pack, with a snowy forest setting to mark their epic lightsaber battle from Star Wars: The Force Awakens.
18' Kylo and Ren figures are shown inside and out of the Star Wars packaging.Whether you’re a Jedi Master or are sharing the Force with the next generation, there’s something for every fan. Go ahead—practice your victory march all the way to the theater! For even more Star Wars fun, stop by your local Target store or visit And stay tuned—there’s more to come!

STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.

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