An Our Generation display features three dolls and camping gear alongside a doll close-up

Adventure Awaits! Our Generation Gets Some Big Upgrades, Only at Target

An Our Generation doll is more than a toy—she’s a best friend and sidekick extraordinaire, along for everyday adventures from gymnastics class to family ice cream runs. And a best friend deserves super special treatment. So, we’ve got some serious play plans.

We’ve offered these beautiful dolls, inspiring stories and fun accessories at an amazing value (dolls range from $24.99-$34.99) for over a decade. They’re among our best-selling toys and the Target-exclusive Our Generation Ice Cream Truck even made our 2016 top toys list. And now, just in time for the holidays, Our Generation is getting, well, all dolled up!

We’re expanding our doll selection, adding more eye, hair and skin tone combinations so kiddos can choose a doll that looks just like them. We’re going even bigger with play themes, from riding and camping sets to a hair salon and retro diner. And in over half our stores across the country, you’ll find an even larger Our Generation selection—20 percent of the product is new. More good news? The entire collection is available at Target.com, so you can shop the latest and greatest whenever and wherever you want.

Creating even more ways to play
We’re always looking for ways to amp up the fun—and learn how we can make the in-store experience even better for our guests, so we’re also testing a new experience in 19* stores. In those locations, we’re tripling the shelf space for Our Generation dolls and accessories. We’re opening packages and setting up scenes that help kids—and parents—see how each adventure can play out. We’re even adding monthly in-store special events where kiddos can bond with their Our Generation bestie over crafts, selfies and more. And the experience is only at Target!

We’ll use learnings from this test to expand to even more stores in the future. Stay tuned! Here’s a peek at the gorgeous toys and a glimpse inside one of our test stores:

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