Target + IMG Kicks Off NYFW Through Style and Song

September 7, 2016 - Article reads in
Models Joan Smalls, Kendall Jenner and Emily Ratajkowski at the Target Red's launch party
Neil Rasmus/

This New York Fashion Week (NYFW) is one to be seen—and heard!

Target’s partnering with IMG—the parent company behind Fashion Week—to introduce “RED’s,” a piano sing-a-long lounge created to provide fashion enthusiasts a space to relax, recharge and enjoy NYFW right in the heart of it all. Located at The Park at Moynihan Station (one of IMG’s official NYFW venues), RED’s opens to the public tomorrow with live streaming of the week’s hottest runway shows, interactive entertainment and essential amenities (think refreshments and charging stations).

From 4 pm ET until 6 pm ET daily, Billy Stritch, the famous New York City variety and piano bar performer, will host a sing-a-long happy hour.

In typical Target style, we kicked off fall’s most fashionable week with an opening party at RED’s that featured sing-a-long performances with singer Queen Latifah (she sang her own “I Love Being Here With You”), musician Rufus Wainwright (he belted out “Chicago”), musical director Paul Shaffer (he serenaded model Christie Brinkley with “Isn’t She Lovely”), musician Spencer Ludwig and more. Those who sang along? Partygoers like NYFW’s brightest stars: model Kendall Jenner, model and actress Emily Ratajkowski and supermodel Joan Smalls (who also makes an appearance in Target’s fall campaign, out tomorrow!). Not ones to miss out on the fun, Target Chairman and CEO Brian Cornell stopped by with EVP and Chief Merchandising Officer Mark Tritton and more. 

See the songbirds in action and take a look at photos from last night’s event, below. If you’re in New York, don’t forget to stop by!

RED’s sing-a-long piano lounge is free and open to the public from Sept. 8 – Sept. 10. It is located at The Park at Moynihan Station at 333 West 33rd Street. RED’s hours are: 11 am ET to 6 pm ET daily. 


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