August 11, 2016
Step inside our new Lincoln Park North store in Chicago and you’ll see the best of Target, carefully curated for the neighborhood. Think fresh-brewed Starbucks coffee, Target’s first Freshii café at a flexible-format store and home items perfect for condos and small space living. And it’s all designed around what our Chi-town guests told us they wanted most.
But look a little closer and you’ll see another special touch—incredible artwork that reflects the local culture and community. The creative mind behind the bold installations? Hometown artist Cody Hudson and his team at Struggle, Inc. “I wanted something that felt like Chicago, but went a little deeper into the neighborhood’s personality,” says Cody. “We started by creating and cutting paper illustrations of Chicago landmarks and Lincoln Park highlights. We added classic Chicago food and mixed in shapes and colors to complete the vibe.”
Then Cody and team got techy, turning the paper cut-outs into digital illustrator files, which were then transferred onto wallpaper. The end result—totally unique artwork you’ll only see in the Lincoln Park North store. “I’m excited to see how the community reacts—hopefully they’ll relate to moments in each piece of art, or find fun things that speak to them,” says Cody. And that’s the whole point—making guests feel like it’s their Target store.
Take your own little tour of the new Lincoln Park North store, and be sure to bask in the beautiful art with these pics:
And as we open new stores across the country, we’re taking the same detailed, locally-inspired approach. From the exterior of the building, interior ambiance as you walk in to the curated assortment, each part of the shopping experience reflects the neighborhood and what local guests want. And fun, custom artwork’s the perfect finishing touch. Check out a few more of our faves:
Our Dinkytown store just blocks from the University of Minnesota campus in Minneapolis, Minn. also features fun custom art. Alumni Ross Bruggink knows the campus and local flavor incredibly well, and it shows in his beautiful work!
Just across the Mississippi river in our Highland Park store in St. Paul, Minn., Ross created a similar look with special touches from the community. You’ll catch glimpses of local high school mascots, the Minnesota Fair grounds and the mighty Mississippi in his work.
Our Berkeley, Calif. store boasts folk-inspired artwork from Eszter Clark. The work reflects the neighborhood’s hidden gems, landmarks, natural beauty and community events.
San Francisco-based design duo Sarah Labieniec and Ryan Meis of Lab Partners created these custom looks for our Business District and San Fran South flexible format stores. Their imaginative storytelling, strong sense of craft and color magic reflects the flavor of the local community.
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