Trio of images from the Archer Farms coffee assortment

Which Brew Are You? Get to Know the Expanded Archer Farms Coffee Assortment

Target’s Archer Farms expanded coffee assortment launched this week, debuting 100 new items that feature environmentally friendly single-serve pods, a fresh look, better taste and stronger focus on fair and direct trade. We’ve been busy over here at Target, and we have Archer Farms coffee to thank for keeping us fueled!

With so many great new options, we’re breaking things down to help you choose the perfect pick. Are you more Buttery Caramel or Organic Ethiopian Blend? Cinnamon Churro or Organic Espresso Blend? How about all of the above?

We paid attention to the tasting notes—flavor, body, acidity and aroma—and pointed out the major coffee bean growing regions, like Southeast Asia, Africa, South America and Central America to help you determine which brew to try. Get to know the ins and outs of our new Archer Farms assortment, below:

WHICH BREW ARE YOU?
 
Get to know the ins and outs of our new Archer Farms Coffee Assortment and use the tools below to find your favorite
 
To learn your favorite brew, it’s important to understand what regional flavor profile you like best:
 
When it comes to coffee, there are 4 primary taste attributes:
 
Flavor
The primary sensory impression of coffee. The flavor intensity of coffee varies from country to country, and is also influenced by the roast level.
 
Body
Refers to how coffee ‘feels’ in the mouth: the richness or smoothness of the coffee. Similar to sensory differences between skim, 2% or whole milk.
 
Acidity
The sharpness or brightness of the coffee, often a lively sensation in the aftertaste. Acidity in coffee is generally a positive; bitterness is a negative.
 
Aroma
The delicate fragrances created by nature, entwined with those created by the roasting. Usually experienced immediately before sipping, and during swallowing.
 
Did you know: Coffee beans are actually seeds of a cherry-like fruit.
 
To learn your favorite brew, it’s important to understand what regional flavor profile you like best:
 
MEXICO AND CENTRAL AMERICA
Flavor: Crisp, Citrusy, Mild
Body: Light
Acidity: Bright, Strong
Aroma: Medium
 
SOUTH AMERICA
Flavor: Sweet, Mild
Body: Light
Acidity: Bright, Clean, Mild
Aroma: Light, Floral
 
AFRICA
Flavor: Winey, Intense, Complex
Body: Medium
Acidity: Medium, Tangy
Aroma: Delicate, Floral
 
SOUTHEAST ASIA
Flavor: Strong, Woody, Spicy
Body: Full, Rich, Strong
Acidity: Light, Mild
Aroma: Soft, Spicy
Did you
Did you know: We source from the world’s 4 major coffee bean growing regions, each with their own unique taste attributes. C
Depending on which profile sounds good to you, try one of these Archer Farms coffees from your preferred region:
Mexico and Central America: Organic Fair Trade Tierra Del Sol
South America: Direct Trade Nicaragua Las Mercedes
Africa: Organic Fair Trade Ethiopian Yirgacheffe
Southeast Asia: Organic Fair Trade Sumatra Mandhelingpreferred region:

Shop the expanded coffee assortment from Archer Farms in stores and on Target.com. Bagged coffee is available in whole bean and ground (10 or 12 oz.) for $6.79 and single serve coffee (16 or 18 cups) is available for $10.99.

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