Yoobi x i am OTHER Presented by Pharrell Williams Celebrates Kids’ Uniqueness With Line of School Supplies

July 25, 2016 - Article reads in
Group of kids with Yoobi products standing with Pharrell Williams

The cover of a composition notebook from Target’s new Yoobi x i am OTHER line of school supplies looks like a normal notebook—but has one inspiring twist: Underneath “Name” and “Subject,” there’s a new blank to fill in: “i am OTHER because…”—a prompt created to encourage self-expression and celebrate kids’ OTHERness (in other words—what makes kids unique)!

This school year, Yoobi partnered with i am OTHER, a creative collective founded by Pharrell Williams, to design a limited edition assortment of notebooks, binders, backpacks, pens, pencils, folders, lunch bags and more. Featuring colorful patterns and inspirational phrases like “There’s room under the sun for everyone” and “There’s an OTHER in all of us,” every kid gets to feel good about heading back to school this fall.

But that’s not the only thing to feel good about: As part of Yoobi’s “One for you, one for me” founding mission, for every Yoobi x i am OTHER item purchased at a Target store, Target.com or Yoobi.com, Yoobi will donate an item to a classroom in need of supplies, right here in the U.S.*.

“The goal of the Yoobi x i am OTHER collection is to inspire kids and give them the confidence to celebrate their uniqueness,” said Pharrell. “We also want to inspire kids to take care of others and give back to their communities. It is hard enough for a child in a compromised school and educational system to do well. We need to be able to provide them with the tools they need to succeed because education is everything.” 

Take a look at how the collection came together, below:

Click here to watch video in a new window!

Ready to start stuffing your kid’s backpack? Scope out a few of our favorite supplies:

The Yoobi x i am OTHER collection is available now in Target stores and on Target.com for prices ranging from $.99 to $39.99!

*For more information on Yoobi’s charitable mission, visit yoobi.com.


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