Three child models strutting down the Cat and Jack slide runway as celebrities look on

We Came to Play! Cat & Jack Comes Alive in Brooklyn

What better place to celebrate the launch of Cat & Jack—Target’s new line of clothing for kids and baby—than at a larger-than-life playground? This weekend, we’re taking over Brooklyn Bridge Park in Brooklyn, N.Y., and inviting kids (and kids at heart!) to come out and enjoy the slide, snap a pic in the photo booth, get hair-styled by the SoCozy team, pop by the popsicle carts and play a game of corn hole or two. Oh, and did we mention the giant gumball machine that’ll be doling out special prizes (hint: Target GiftCards!)?

To kick things off, a few stylish parents stopped by to join in on the fun, including actress Blake Lively, actress Jenna Dewan-Tatum, Univision’s Primer Impacto host Barbara Bermudo, lifestyle expert Camila Alves, Telemundo’s La Voz Kids and Suelta La Sopa host Jorge Bernal, actress Rachel Bilson, Target Stylist Zanna Roberts Rassi and many more. The highlight of the evening? It had to be the giant slide fashion show, where a crew of kid models—including the actual kids who helped Target design the clothing!—debuted highlights from the Cat & Jack collection.

Get a glimpse of the festivities, below:

Target’s Cat & Jack activation is free and open to the public July 23-24 from 10 a.m. to 6 p.m. ET. It is located at Brooklyn Bridge Park, Pier 6 (entrance at the corner of Joralemon Street and Pier 6). Digging this kid-inspired line? Check out our Back to School campaignkids’ home collection and kids playroom makeover.

 

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