Yummy Spoonfuls partners Camila Alves and Agatha Achindu pose at event with Reese Witherspoon

Target Kicks Off Yummy Spoonfuls Launch With a Delicious Garden Party!

Yummy Spoonfuls partners Agatha Achindu and Camila Alves welcomed family, friends and fans of Target to a deliciously decorated outdoor garden party in Los Angeles yesterday. The cause for celebration? The highly anticipated launch of Yummy Spoonfuls, a baby and toddler food brand at Target!

Actress Anne Hathaway, actress Reese Witherspoon and celeb mom Soleil Moon Frye mingled among lush vines bearing fruit and colorful vegetables —  decor that inspired guests to learn more about the brand’s small-batch flash-frozen baby food. It’s no surprise guests crowded around the paleta (popsicle) carts, sampling Yummy Spoonfuls flavors and other tasty frozen fruit treats. The consensus? Yummy Spoonfuls is really, well, yummy!

Browse the gallery below to see how Camila, Agatha and Target brought the Yummy Spoonfuls experience to fruit­-ion:

Yummy Spoonfuls launches in the grocery freezer aisle at nearly all Target stores on June 12 with prices ranging from $2.29 to $9.49. The line features 31 tasty flavors broken down into three stages: one for four to nine month-olds, two for nine month-olds and beyond, and three for toddlers.

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