Dezso by Sara Beltrán Designer Awarded Pop-Up Shop in NYC, Shares Tips For Customizing Target Finds

June 17, 2016 - Article reads in
Designer of Dezso by Sara Beltrán Awarded Pop-Up Shop in NYC

Yesterday at Target Gallery in New York City, all eyes were on Council of Fashion Designers of America (CFDA) {FASHION INCUBATOR} graduate Sara Beltrán. As lead underwriter of the {FASHION INCUBATOR} program, Target awarded the Dezso by Sara Beltrán founder a two-day pop-up shop in the Target Gallery space, kicked off by last night's launch party. 

Target has long been committed to the design community—after all, design is part of our DNA!—and this activation was one more way for us to show our support for emerging designers, providing the tools and resources they need to grow their businesses.

Sara is known for creating handcrafted ocean-inspired jewelry pieces influenced by her time spent living in Mexico and India. The very name “Dezso,” Latin for desire, symbolizes Sara’s romance with the sea, and it was Sara’s strong brand identity and exceptional designs that made her line stand out most to Target and the CFDA.

At the pop-up shop, which is free and open to the public, guests can shop Sara’s one-of-a-kind jewelry, artwork, sculptures, furniture and items she’s found along her travels over the years. What’s more, Sara has customized products from Target in Dezso fashion—think hand towels, mirror boxes and lamp shades. Scoop them up at the shop before they’re gone! 

Can’t make it to the pop-up? Sara’s got a little something extra up her sleeve for guests near and far: Below, the designer shares “how-tos” for customizing Target products to add a touch of personalization:

Can you tell us about how you customized Target’s owned brand pieces to make them your own?

I selected three items during a visit to a local Target store—I love discovering treasures anywhere. I picked 10 super-soft white Nate Berkus towels that have been hand-embroidered in Jaipur, India with my iconic shark fin motif. They are really beautiful. I’ve also hand-painted palms onto two Threshold lampshades. The third is a series of glass boxes similar to my art pieces, hand-painted with palm trees.

What are ways guests can customize Target products in a style similar to yours?

For me, it is all about finding the simple items with great quality and then making them your own. It depends on the guest’s aesthetic, but I love palm trees and shark fins, and I love hand painting them over items. For a similar look but with a twist, guests could paint flowers or abstract shapes with a sponge.

What are some examples of Target products that are easily customizable?

Well, it all depends on how creative you want to get, but I like basics such as Target’s classic home goods. You can easily paint or draw on the screen of a lampshade. Target has a really amazing, affordably priced selection.  Also, you can buy a basic towel or pillow cover and do hand embroidery. They have an organic line of pillow covers and bed sheets that I love. 

The Dezso by Sara Beltrán pop-up shop is free and open to the public from June 17-18. It is located at Target Gallery on 511 West 25th Street in New York City. The pop-up shop hours are:

11 a.m. to 8 p.m. on Friday, June 17

11 a.m. to 7 p.m. on Saturday, June 18

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