The Who What Wear Summer Line at Target Delivers LA Style Right to Your Closet

May 2, 2016 - Article reads in
Who What Wear Founders Katherine Power and Hillary Kerr

According to Who What Wear founders Hillary Kerr and Katherine Power, Los Angeles is having a major fashion moment. To capture that LA style and deliver it straight to your closet, they’ve created the Who What Wear Summer 2016 collection at Target. The assortment is packed with casual everyday looks, flirty styles and breezy fabrics that’ll keep you feeling chic, despite the rising temps.
To help show off the new line, Hillary and Katherine recruited their very own LA-based Who What Wear editors to model some pieces from the summer look book. Hear what the team had to say:

“The best part about this skirt and top? When worn together, the monochrome outfit looks polished and feminine.”

-Kat, Editorial Director

“Print-mixing is actually so easy to pull off! Pair a smaller pattern with a larger one, and keep the color palette simple.”

-Aemilia, Editor

“The perfect L.A. weekend outfit is all about ease and casual polish: a breezy floral tank, ankle-crop jeans and a wear-anywhere utility jacket.”

-Alisha, Contributing Editor

“The flowy silhouette makes this dress the perfect day-to-night piece.”

-Michelle, Managing Editor

“Enter the army shirt, which has the ability to make any LBD feel just a bit more relaxed.”

-Nicole, Market Editor
Preview the full look book by paging through the slideshow, below:

The Who What Wear summer collection will be available at Target and on starting April 30 for $16.99 - $44.99.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!