Beauty fans everywhere, listen up – the game-changing beauty and skincare brand Beautycounter is coming to a Target near you!
Beautycounter’s mission is “to get safer products into the hands of everyone,” and this fall, the brand will make its mass-market debut with a limited-edition collection called Beautycounter for Target. The line features fan-favorite products in exclusive sizes (think rosewater mist and a purifying charcoal mask), special sets and a brand new nourishing oil that’s launching only at Target.
“We know our guests are on the lookout for high-quality products that contain safer, cleaner ingredients, and Beautycounter is an up-and-coming brand that’s made a big splash in this area,” said Dawn Block, senior vice president, beauty and essentials, Target. “We’ve worked together to curate a special collection that includes the best of what Beautycounter has to offer, and we hope guests will love finding the line at Target this fall.”
To prove just how safe Beautycounter products really are, its team put together “The Never List,” a compilation of 1,500 ingredients, including parabens, formaldehyde and mercury, that the brand will never use when making it’s products.
Scroll down to browse the full collection and hear more from Beautycounter founder and CEO, Gregg Renfrew:
What was your “aha” moment when you recognized the need for a brand like Beautycounter?
Beautycounter, like most businesses, started as just an idea. On a piece of paper. At a tiny table. After watching An Inconvenient Truth in 2006, I became impassioned with the environmental health movement. I learned that the things we put on our bodies often can contain harmful and questionable ingredients, and I had to do something about it. It became my cause to get these products off my children’s bodies, out of my home and, eventually, out of the marketplace.
Why do you feel the Beautycounter mission is so important?
Our mission is important because your health is your greatest asset. It is our belief that everyone should have access to information and safer choices in the products they put on their bodies, every single day. As a mother, I would do anything to protect my children, and as a female leader of a fast-growing business, I feel a responsibility to provide women with safer, high-performing products and to protect future generations by advocating for more health-protective laws.
What has been the most memorable part of Beautycounter’s growth since launch?
The ultimate silver lining of the Beautycounter experience has been empowering women with information. The stories I receive from all across the U.S. and Canada about how Beautycounter has changed their lives has been incredible.
What do you hope to teach Target guests through the Beautycounter products when they are shopping them or using them for the first time?
From day one, we have worked hard to create a product that is both high performing and significantly safer. We have never compromised on safety or performance. We have proven that safety works—really well.
Which of the Beautycounter products available at Target are your favorite?
The Rosewater, Day Cream and Face Oil are part of my everyday routine and have been since we launched. In the summertime, I love to put the Rosewater in my refrigerator for a refreshing, cool mist. The Cleansing Balm is also a must-have, especially for women on the go, because it does triple work as a cleanser, a makeup remover and a nighttime treatment. And as a woman who loves to take a bath, the Sugar Scrub is my favorite weekly treat.
The limited-time only Beautycounter for Target collection will arrive in most Target stores and on Target.com beginning the week of Sept. 12, with prices ranging $12 to $39.
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