March 16, 2016
School’s out…for spring break, at least! Need a fun way to keep kids engaged? Roll up your DIY sleeves with our new one-of-a-kind activity kits from Seedling—a go-to brand for playful, high-quality creative products that spark hours of fun and inspire creative confidence—now available at Target!
We worked in collaboration with celeb mom Soleil Moon Frye—who’s passionate about providing DIY inspiration for kids and grownups alike!—to create our own exclusive Seedling kits just for Target guests. Inspired by the colors and textures of the 60s and 70s, these projects will let your kids (and tweens!) create their own animal necklaces, alien beanies, fashion ponchos and more. It’s the perfect way to pass the time during spring break and let little imaginations run wild!
We caught up with Soleil about all things Seedling, from her children's favorite kits to why it’s important to inspire kids’ creativity, below:
What inspired you to partner with Target for this exclusive new activities line?
We were inspired by our desire to share the Seedling experience with everyone that loves shopping at Target. At Seedling, we believe in the concept of open-ended play, allowing children to express themselves freely and creatively.
How do these kits help foster creativity?
The philosophy behind every Seedling product is simple: Inspire creative confidence and redefine play! Our Seedling activity kits encourage creativity and they allow for each individual to make something their own way. We believe that imaginations are limitless and we give you the materials to inspire the next generation of change-makers.
Which kit is your favorite?
I am obsessed with our Design Your Own Poncho. My son Lyric is super into Design Your Own Alien Beanie. My eldest daughter Poet loves her Design Your Own Phone Case and my younger daughter Jagger can’t stop making her Flower Pencil Bouquet. It is so great that we have something for everyone and the kits allow the whole family to spend quality time together, which is so important in our busy lives!
How has your kids’ approach to arts and crafts changed since they’ve been introduced to Seedling?
It is such a great feeling to see my kids and others being creative with our kits. The only thing that has changed with my kids is that they get so excited by our products that they want to do more and more. My only concern: where to put up all of the amazing artwork!
Photos by Meeno.
Check out the full exclusive Seedling selection, with prices ranging from $9.99 to $19.99, at your local Target store or on Target.com!
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