Target Searches the Globe for Style, This Time It’s in Morocco!

March 17, 2016 - Article reads in
images of clothing sketches, colorful moroccan doors, colorful tapestries, women sketching, pillows

Target’s internal design team (one of the teams responsible for putting the “Tar-zhay” in Target) constantly scours the globe, trekking to far-off locales like Istanbul, London, Copenhagen, Paris, Milan and Shanghai. Their mission? Seek out new trends, traditions and textures, and use them as creative inspiration to infuse life into products and styles our guests will love.

Their most recent destination? Morocco. Here’s a look at what Target’s internal design globetrotters experienced—vibrant city life, breathtaking prints and colors—and how they began to reflect these elements into the most adorable, stylish looks!

Check out snippets of the Target team’s Morocco trip! Play

“Global is an important trend that our guests are going to see come to life across many different retailers, so it was important that we find a way to make it authentic and unique to Target,” says Julie Guggemos, senior vice president, Product Design and Development, Target. “To inspire products our guests will see this spring, we headed to Morocco, which we fell in love with immediately. We absorbed the culture’s energy and aesthetic, and created amazing kids’ apparel that our guests can find only at Target.” 

Take a look at the photos from the trip, and see how the team turned sparks of inspiration (intricate artisan details!) into authentic, Moroccan-inspired pieces:

blue and floral patterned rabat door next to image of blue and pink patterned scarf dress

The intricate pattern on this scarf dress ($17.99) is inspired by an ancient, hand-painted door in the garden of a nearly 1000-year-old Kasbah in Morocco’s capital city, Rabat. 

6 images of blue and green moroccan doors next to image of green kaftan dress

Wooden doors throughout the city have hand-carved details and no two are alike. The crocheted neckline on the dress ($17.99) mimics the shapes that decorate these doors. 

colorful patterned moroccan asilah rugs next to image of colorful geometric patterned dress

The team toured the old city of Fez, a hub for traditional artisans. The pattern on this dress ($17.99) was inspired by traditional hand-made rugs found in a local artisan’s studio.

colorful morocco tile next to image of two piece set with light blue top and patterned bottoms

This tile pattern distinctly represents Morocco: The team saw it on a tiled fountain in Rabat, walls in a school in Fez and on pottery in the streets of the old city. As for the two-piece set, both pieces can easily mix and match with other adorable outfits.

To shop Moroccan-inspired kids’ apparel, visit your local Target store or

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