March 8, 2016
On March 7, students at Selma Avenue Elementary in Los Angeles strapped UNICEF Kid Power Bands on their wrists, ready to dance, get active and save lives as part of the UNICEF Kid Power program and its Kid Power Month challenge, going on now in 13 U.S. cities. Community leaders and other special guests joined a school assembly, where students and teachers led the group in a dance demonstration. And—surprise!—Target’s pal, lifestyle expert, entrepreneur and mom of three Camila Alves stopped by to get in on the fun. Even our very own Bullseye the dog couldn’t resist joining the celebration. Check out some of the highlights:
When the dance was over, the kids’ activity had contributed more than 100 therapeutic food packets to Los Angeles’ total. Since the LA UNICEF Kid Power challenge kicked off Feb. 22, students have earned more than 443,000 points, unlocking 44,000 therapeutic food packets and counting.
The event helped kick off the UNICEF Kid Power school program, which Target proudly sponsors, along with Star Wars: Force for Change. It’s an opportunity for more than 70,000 students from schools nationwide (including 21,000 students in the LA area) to take part in a teacher-led classroom experience this year, with easy-to-use technology and standards-based curriculum to learn about fitness and global citizenship. Participating students receive UNICEF Kid Power Bands, and use them to go on missions, learn about new cultures and earn points. Points unlock lifesaving therapeutic food packets that are delivered to severely malnourished children around the world. The more kids move, the more points they earn and the more lives they save.
Camila and her family are already big UNICEF Kid Power fans. So big, in fact, it was their favorite Christmas gift over the holidays. “My kids each got a Kid Power Band, and they wear them all the time—they love competing to see who can rack up the most points,” she says. “As a mom, it feels wonderful to give my kids something that helps them learn how to stay healthy and also help other kids around the world.”
Last fall, UNICEF Kid Power Bands launched exclusively at Target.com and in select Target stores, allowing families everywhere to join the UNICEF Kid Power Team by purchasing a Kid Power Band and downloading the free companion App.* Want to know more? Get the scoop on Target’s partnership with the U.S. Fund for UNICEF, and visit the UNICEF Kid Power website.
*For each UNICEF Kid Power Band purchased in US Target stores and target.com between 10.13.2015 and 12.31.2016, Target will donate $10 to United States Fund for UNICEF. The more kids move, the more Kid Power points they earn. Kid Power points are converted to funding by partners, parents and fans. UNICEF uses funding to deliver lifesaving packets of therapeutic food to severely malnourished children. The Kid Power donation/program is not being administered by Target. For more information on the UNICEF Kid Power program, visit www.unicefkidpower.org. The U.S. Fund for UNICEF does not endorse any brand or product. Donation is not tax deductible for guests.
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