March 1, 2016
At Target, we don’t dread swimsuit season—we celebrate it! On the heels of last year’s popular “Target Loves Every Body” campaign, we’re back this year to help guests find suits that make them feel confident and fearless. As part of our 2016 swim campaign, we’re encouraging guests on social to tag #NOFOMO (no fear of missing out!), which is all about shaking off body insecurities and not letting anything get in the way of having fun in our swimsuits!
And today, we turned to our friend Barbie®—yes, Barbie®!—to model new looks inspired by Target’s swimsuits. The Barbie® brand added three new body types, curvy, petite and tall, and expanded the variety of skin tones and hairstyles. These new dolls will be available starting today. To make an even bigger splash, we’ve paired some of the new dolls up with mini versions of our newest swimsuits to show the range of stylish choices, and Barbie® has already taken the styles to her popular Insta. Looking good, Barbie®!
While these suits aren’t available for sale in Barbie sizes, check out our full assortment of adult women’s swimsuits in stores and at Target.com. Get inspired and suit up—we’ll catch you poolside.
Stay tuned to A Bullseye View for more news about our new #NOFOMO swim campaign, coming later this week! The new Barbie® dolls are now available at Target and on Target.com!
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