Come On, Get Happy! Pink Chicken’s First Apparel Collab Arrives at Target, and Scout the City’s Got the Look

Here at Target, we’re known for our legacy of bringing great design to life at an incredible value. And this spring, we’re launching a new collection that will put a smile on moms’ and kids’ faces alike: Happy by Pink Chicken.

Available exclusively online at Target.com, the brightly colored and boldly patterned collection comes to us from Stacey Fraser, a seasoned fashion industry exec who was inspired by her two young daughters to launch Pink Chicken in 2006. A decade later, Stacey’s bright and bohemian chic clothing brand boasts devoted fans who scoop up looks at Pink Chicken's New York, Santa Monica and Charleston shops, as well as stylish boutiques nationwide. Now, of course, Target guests are getting in on the fun, too, with the launch of Happy by Pink Chicken.

“Last year I was asked who my dream collaboration would be with,” said Stacey. “My answer was Target, of course! It’s an incredible opportunity to be able to sell to Target’s guests, and we want to make them happy through our prints, colors and designs—so Happy by Pink Chicken was born.”

Happy by Pink Chicken’s 38-piece spring collection offers sizes ranging from newborn to ready-to-wear women’s items. Each of the 17 unique prints—including bohemian tribal prints and an adorable ice cream cone pattern—will help moms and mini-mes stay stylish throughout the season. And if you find yourself wanting even more Happy by Pink Chicken following the line’s launch, you’re in luck—Target.com will be adding new styles all fall.

To show off some of these delightful outfit pairings, we teamed up with Scout the City, an adorable mother-daughter blogger duo that chronicles their fashionable adventures. See how London Scout and her mom, Sai De Silva coordinate their favorite Happy by Pink Chicken looks, below:

Pink Chicken by Scout and the City photo collage on the beach

Want more springy style inspiration? Flip through a selection of the colorful collection below to pick out your favorite Happy by Pink Chicken pieces.