February 10, 2016
From an exclusive sneak peek of Adele’s “25,” to the live Imagine Dragons commercial performance during last year’s GRAMMY® Awards, Target’s all about creating bold, exciting ways to share #MoreMusic with guests. That’s why this year, we’re doing it again—only now, we’re dialing up the theatrics and taking “live” to an entirely new level.
In addition to bringing fans an exclusive version of Gwen Stefani’s new album, “This Is What the Truth Feels Like,” we’re teaming up with the music and style icon to create the official music video for her new song, “Make Me Like You,” on live television. That’s right—live TV. It’s never been done before, but that’s never stopped us! Guests tuning into the 58th Annual GRAMMY® Awards will catch our groundbreaking campaign during a four-minute commercial break, live from Los Angeles, and on top of that, super-fans looking for behind-the-scenes action can keep an eye on Periscope, Facebook Live and Snapchat to see a variety of views and vantage points of history in the making. Consider all of this our special way of delivering #MoreMusic like no one else can.
“Target has an incredible legacy of creating unexpected moments in music, and I’m thrilled to be partnering with them to create my new music video on live television next Monday,” said Gwen.
Building on our history of creating show-stopping music moments, the unprecedented live experience will take viewers through multiple sets and costume changes in real time, including guest appearances and special surprises. And if you just can’t get enough Gwen, we’ve got you covered there too: Target will be offering an exclusive deluxe edition of her new album including four bonus tracks—“Rocket Ship,” “Getting Warmer,” “Obsessed” and “Splash”—that you won’t find anywhere else.
Pre-order the Target exclusive edition of “This Is What the Truth Feels Like” now on Target.com, out March 18!
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