Target Does it Again: Behind the Scenes of our History-Making #MoreMusic Moment with Gwen Stefani

February 16, 2016 - Article reads in
Gwen sitting in a pink beauty parlor with dancers and her stylist, while a camera films the action.

40+ performers. A crew of more than 250 people, from lighting and makeup artists to backup dancers. Seven costume changes—including a quick change into roller skates! The largest soundstage in North America, on the Warner Bros. lot in Burbank, Calif. And Grammy-winning artist Gwen Stefani, amped up and at the top of her game.

Those are just a few of the elements that came together last night as the official music video for Gwen’s new single, “Make Me Like You,” was born on live TV. Shot in a single take during a Grammys commercial break, the video came to life as thousands of fans watched it unfold from different angles on Periscope, Facebook Live and Instagram with the help of special guests Todrick Hall and Meg DeAngelis

Did you catch the action live? Watch the full music video again.

And that little tumble at the end? All planned. Gwen couldn’t resist a little tease in the spirit of live TV.

Gwen poses for a selfie with Todrick and Meg against a Bullseye logo.

To add a personal touch, a few members of Gwen’s team made cameo appearances. In the Beauty Parlor scene, the salon is named after Gwen’s hairstylist, Danilo Dixon—that was him doing her touchups. And her stylists, Rob Zangardi and Mariel Haenn, can be seen helping her with wardrobe changes throughout the video.

What else did it take to pull off this groundbreaking moment? Check out more of what happened behind the scenes of our epic team-up:

Behind the Scenes of Gwen Stefani's Live Music Video with Target Play

Love the song as much as we do? Pre-order the Target-exclusive edition of Gwen’s new album, “This Is What the Truth Feels Like”—including four bonus tracks—now on, out March 18!

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!