Jessica Alba, Jaime King, Kate Bosworth and Who What Wear Founders

Jessica Alba, Kate Bosworth & Jaime King Celebrate the Launch of the Who What Wear Collection at Target

Days before the Who What Wear collection arrives at Target (mark your calendars for Jan. 31 and check back often as the line will update with new street style-inspired must-haves every month!), a stylish group gathered in New York City to celebrate the highly anticipated launch and take a sneak peek at the line. Last night’s star-studded event included actress and The  Honest Company founder Jessica Alba, actresses Kate Bosworth and Jaime King and Target Stylist Zanna Roberts Rassi, who hosted a livestream of the event on Periscope!

Who What Wear co-founders Hillary Kerr and Katherine Power helped host in head-to-toe Who What Wear, excitedly displaying the result of months of hard work

We had the chance to stop by the party and chat with Hillary, Katherine, Jessica, Kate and Target’s SVP of Communications, Dustee Tucker Jenkins. Take a peek at photos and video highlights, below!

Celebs Step Out For the Who What Wear Launch at Target

Jessica Alba and many more style it-girls step out for the Who What Wear launch party!

Browse the full Who What Wear look book here and stay tuned for the collection launch in stores and on Target.com, starting Jan. 31!

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!