Who What Wear founders wearing Who What Wear for Target

The Who What Wear for Target Look Book is Everything for Spring

If you're looking to update your style this spring, look no further than Target. In addition to the incredible options available from brands like Merona and Mossimo, showcasing spring styles from swingy dresses to easy shorts and tees, we’ve got even more on the way. So start clearing space in your closets, fashionistas—the Who What Wear debut collection is coming soon to Target, and the look book’s got us style-struck for spring. Check out the full first assortment, and get Who What Wear co-founders Hillary Kerr and Katherine Power's tips on styling the line's feminine prints, dramatic silhouettes and bold accessories:

How to: Wear a trench vest

Laydown group with green trench vest black and white striped dress red flats sunglasses and newspaper

 

“Add a striped tee for a cool daytime look,” says Hillary.

How to: Toughen up feminine prints

 

Laydown group with white button down black leather jacket blue and yellow floral skirt black heels

 “Pair a floral midi with a moto jacket,” says Katherine.

How to: Style a mini bag

 

Laydown group assortment of multicolor small handbags

 “Think in bold colors, textures and shapes,” says Hillary.

How to: Wear denim this spring

Laydown group with denim skirt tan belt denim shirt multicolor scarf sunglasses and tan and cork wedge heels

 “Dress it up or down with the perfect accessories,” says Katherine.

Ready for the rest? Check out the look book below and get ready to shop the collection starting Jan. 31! Be on alert for new Who What Wear styles and designs, released the first week of every month in select stores and on Target.com.

The Who What Wear collection is available in select Target stores and on Target.com starting Jan. 31 with prices ranging from $14.99 - $49.99.

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