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Get in Gear for the New Year: Target and SoulCycle Launch 10-City Tour

The New Year is finally here! As guests get ready to refresh (or jump start) their wellness regimens, Target’s teaming up with leading brands and partners to empower guests with energizing new experiences and products. To kick things into high gear, we just announced a partnership with SoulCycle, the country’s premier full-body cycling workout, to bring guests across the country a wellness experience like no other.

SoulCycle’s signature studio cycling classes are a rising trend—the 45-minute, high-intensity workouts (complete with candlelight and rocking music) have already captivated fitness enthusiasts in several U.S. cities. Now, we’re broadening the program’s reach to give even more guests unprecedented access to this highly sought-after experience. This month, Target and SoulCycle will launch a 10-city tour featuring special three-day weekend events—with complimentary classes taught by certified SoulCycle instructors—in the following markets:

  • Jan. 22–24: Washington D.C., Houston, Seattle
  • Jan. 29–31: Atlanta, Nashville, Denver
  • Feb. 5–7: Miami and Chicago
  • Feb. 12–14: Minneapolis and Los Angeles

Events are open to the public for six classes a day, but with the limited number of bikes, space is expected to fill up quickly. Visit Target.com or Target.com/SoulCycle to learn more and find out when registration is scheduled to open for each city’s event. 

To help guests give their workout gear a stylish refresh, each event will also feature a pop-up shop with Target x SoulCycle workout apparel, plus more of our favorite wellness products. Can’t make it to one of the live events? You can still treat yourself to digital swag with a curated Spotify workout playlist, and shop all of our pop-up shop gear at Target.com or Target.com/SoulCycle.

“We know that wellness is top of mind for so many of our guests, especially at this time of year when people are looking for ways to reinvigorate their exercise routines” says Jeff Jones, chief marketing officer, Target. “By partnering with a premier fitness brand like SoulCycle, we can offer a uniquely Target experience and help our guests start the new year off on a positive note.”

Stay tuned for more news and updates about the partnership in the coming weeks.

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