Dive Into Spring! Target’s Swim Assortment Features Hot New Brands and Cool Classics

January 21, 2016 - Article reads in

New swim brands available at target in blue next to blue splash of water

If you’re anything like us, bone-chilling winter temps might have you dreaming about sunny beaches and packing your bag for warmer weather! That’s why Target's coming in hot with an expanded swimwear assortment and helping you suit up in style for a much-needed vacay.

In addition the incredible swimwear Target already offers from brands like Mossimo and Merona (and more!), we're adding a few bright new brands to the mix. Tori Praver Seafoam is returning with styles available on Target.com and in select Target stores. Available exclusively at Target.com, Vanilla Beach, Shade and Shore, MAR by Vix, Vitamin A Soleil™, Cleobella Turquoise and Miracle Brands™ feature beach-ready looks that’ll have you bringing the heat this spring and summer.

Learn more about what each line has to offer, below:

Tori Praver Seafoam

Tori Praver Seafoam made its Target debut last spring and returns this year to select Target stores and Target.com with even more of the designer’s signature flirty details, ruching technique and light-hearted prints for all-new tops, bottoms, one-pieces and beachwear essentials. Tori Praver Seafoam includes both women and toddler swim styles available from $24.99 to $59.99 both online and in select Target stores.

Vanilla Beach

Already a Target mainstay, Vanilla Beach delivers an effortless, cool line of swimwear, cover-ups and beach accessories for the fashion-conscious, modern young woman, exclusively on Target.com. Inspired by worldly travel and the latest trends, Vanilla Beach incorporates chic details like knotting, scalloping and braiding into its bikinis and one-pieces, which range from $19.99 to $44.99.

Shade and Shore

Target.com newcomer Shade and Shore offers an assortment of vacation-ready one-pieces and two-pieces in a luxurious jersey fabric that is so soft, it feels like second skin. Designed for women constantly channeling a jet-setting, gypsy lifestyle, these suits add an eclectic-yet-modern edge to your swimwear collection for just $24.99 to $44.99.

MAR by ViX

Launching for the first time on Target.com Feb. 1, MAR by ViX combines the boldness of Brazil with the coastal allure of California. Designed for women who appreciate quality, beauty and attention to detail, the line highlights vibrant colors, unexpected details and charming prints and solids that celebrate the sensuality and beauty of a woman’s body. Signature prints and gold hardware make an appearance in the bikinis, one-pieces and cover-ups, available for $27.99 to $54.99.

Vitamin A Soleil™

Vitamin A Soleil™ arrives on Target.com Feb. 1 with effortless looks and precise fits that are flattering for every shape. The collection features sporty-chic bikinis and wow-worthy one-pieces that easily transition from sunshine to sunset. With Vitamin A Soleil™ already a swim staple with celebs like Gwyneth Paltrow and Jessica Alba, you can add the chic suits to your own collection at prices that won’t make a splash—$29.99 to $59.99.

Cleobella Turquoise

Also new to Target.com this spring, Cleobella Turquoise, was born and curated in the warm seaside town of Sunset Beach, Calif. and brings a globally inspired aesthetic and modern bohemian flair to Target’s existing swimwear assortment. One-pieces and bikinis adorned with artisan-inspired details like crochet, beading, fringe and tassels are available for both women and children at prices ranging from $24.99 to $54.99.

Miracle Brands™

In late spring 2016, Miracle Brands™ will launch two new collections, Dreamsuit® by Miracle Brands™ and Beach Betty™ by Miracle Brands™, available exclusively on Target.com. Both feature new fabric technology engineered to help shape and smooth a woman’s figure without sacrificing comfort. One-piece and bikini styles feature bright, bold colors, one-of-a-kind prints, ruching, shirring, draping and twist details with cool price points of $32.99 to $69.99.

Take a peek at some style highlights, below!