Looking for a long-lasting mani/pedi but don’t want the hassle of UV lights or have time to get to the salon? Searching for a stellar selection of colors that come with a sweet price tag? We were too! That’s why we’re launching defy & INSPIRE, a new nail care collection available exclusively at Target.
“Our guests love coming to Target because we make it easy and affordable for them to update their look, whether that’s a new throw pillow, skirt or fresh new nail color,” said Dawn Block, senior vice president, Target.com, mobile and beauty merchandising, Target. “defy & INSPIRE is the most recent addition to Target’s roster of exclusive brands, offering our guests access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home.”
At just $7.49 a bottle, defy & INSPIRE features 38 stunning shades—all featuring tongue-in-cheek names like “Ladies Who Lunch” and “Newlyweds”—as well as a base and top coat. Plus, the line boasts a patented formula that delivers a no-chip mani/pedi without the hassle of lights or other tools (Read: you can take the polish off anywhere using any traditional nail polish remover!).
Round up your friends (or plan a cozy night in for yourself!) and get ready to give this a try: Celebrity manicurist Mar y Sol Inzerillo, known by star clients Karlie Kloss, Oprah Winfrey and Lady Gaga as “Mar y Soul,” gave us her step-by-step guide to the perfect salon-quality defy & INSPIRE DIY manicure, below!
What You’ll Need:
Nail file
defy & INSPIRE “All About That Base” base coat
defy & INSPIRE nail polish of choice
defy & INSPIRE “Over the Top” top coat
What You’ll Do:
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File nails into desired shape and cleanse to ensure there are no oils, residue or nail dust.
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Apply “All About That Base” base coat, which clings to the nail to provide a flexible, yet strong, foundation for the lacquer.
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Choose a color or two from defy & INSPIRE. The collection offers something for everyone, including creamy pastels, timeless neutrals and deeper jewel tones. These lacquers provide full coverage in just one coat, making it easy to achieve a classic manicure or pedicure if you’re in a rush, or get creative with nail art if you have extra time.
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Seal in the color by brushing on the “Over the Top” top coat, a protective, high-gloss finishing step that extends the lacquer’s wear and creates a long-lasting shine.
The full defy & INSPIRE collection will be available in all Target stores and on Target.com starting Jan. 17.
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