January 6, 2016
Looking for a long-lasting mani/pedi but don’t want the hassle of UV lights or have time to get to the salon? Searching for a stellar selection of colors that come with a sweet price tag? We were too! That’s why we’re launching defy & INSPIRE, a new nail care collection available exclusively at Target.
“Our guests love coming to Target because we make it easy and affordable for them to update their look, whether that’s a new throw pillow, skirt or fresh new nail color,” said Dawn Block, senior vice president, Target.com, mobile and beauty merchandising, Target. “defy & INSPIRE is the most recent addition to Target’s roster of exclusive brands, offering our guests access to the latest beauty technology and affording them the ability to achieve salon-quality results in the convenience of their own home.”
At just $7.49 a bottle, defy & INSPIRE features 38 stunning shades—all featuring tongue-in-cheek names like “Ladies Who Lunch” and “Newlyweds”—as well as a base and top coat. Plus, the line boasts a patented formula that delivers a no-chip mani/pedi without the hassle of lights or other tools (Read: you can take the polish off anywhere using any traditional nail polish remover!).
Round up your friends (or plan a cozy night in for yourself!) and get ready to give this a try: Celebrity manicurist Mar y Sol Inzerillo, known by star clients Karlie Kloss, Oprah Winfrey and Lady Gaga as “Mar y Soul,” gave us her step-by-step guide to the perfect salon-quality defy & INSPIRE DIY manicure, below!
What You’ll Need:
defy & INSPIRE “All About That Base” base coat
defy & INSPIRE nail polish of choice
defy & INSPIRE “Over the Top” top coat
What You’ll Do:
File nails into desired shape and cleanse to ensure there are no oils, residue or nail dust.
Apply “All About That Base” base coat, which clings to the nail to provide a flexible, yet strong, foundation for the lacquer.
Choose a color or two from defy & INSPIRE. The collection offers something for everyone, including creamy pastels, timeless neutrals and deeper jewel tones. These lacquers provide full coverage in just one coat, making it easy to achieve a classic manicure or pedicure if you’re in a rush, or get creative with nail art if you have extra time.
Seal in the color by brushing on the “Over the Top” top coat, a protective, high-gloss finishing step that extends the lacquer’s wear and creates a long-lasting shine.
The full defy & INSPIRE collection will be available in all Target stores and on Target.com starting Jan. 17.
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