Target + ABC Add a Spoonful of Sugar to Your Holiday Season With “Mary Poppins” Family Movie Event

December 2, 2015 - Article reads in
Storyboard drawing of Dick Van Dyke with Bullseye dog next to real life photo of same scene

Supercalifragilisticexpialidocious! The world’s favorite magical, musical nanny, Mary Poppins, is back—just in time for the holidays.

This year, Target and ABC have teamed up to bring the beloved “Mary Poppins” movie back to network television for the first time in more than 13 years. On Dec. 12 from 8 – 11 pm EST on ABC, families across the nation will be able to tune in to the Wonderful World of Disney and belt out their favorite numbers from the movie alongside Julie Andrews (Mary Poppins) and Dick Van Dyke (Bert/Mr. Dawes).

But that’s not the only thing we’ve got stored in our big nanny bag of tricks. The broadcast will show custom shorts featuring Dick Van Dyke and Bullseye as they explore Disney’s Archives and discover exciting pieces of movie history along the way. Also, during breaks in “Mary Poppins,” we’ll air Target’s complete Holiday Odyssey story—the season-long tale of three kids, Bullseye and an unprecedented cast of kids’ favorite characters—for the first time ever.

“Each holiday season, we work with partners like ABC to create highly entertaining moments that will capture our guests’ attention during some of their favorite TV moments,” said Kristi Agyilan, Senior Vice President, Media and Guest Engagement for Target. “We know that during the mayhem of the holiday season, it’s also important for our guests to pause and create moments with their families. Target is not only bringing the beloved classic ‘Mary Poppins’ back to network TV, but we’re also sprinkling in some fun surprises for families to enjoy together.”

“ABC has had a very successful history in developing custom content with Target and we are thrilled to once again collaborate,” added Jerry Daniello, Senior Vice President, Integrated Marketing for ABC. “On this holiday presentation of ‘The Wonderful World of Disney,’ Mr. Dick Van Dyke and Bullseye will give families a rare glimpse into the Disney Archive warehouse as they host the broadcast of ‘Mary Poppins.’  We think this custom content is the perfect pairing to Target's Holiday Odyssey story.”

Get a behind-the-scenes look at the making of the “Mary Poppins” interstitials with Dick Van Dyke and Bullseye in the photos below:

Dick Van Dyke walking around Disney Land set with Bullseye dog

Tune in to ABC on Saturday, Dec. 12 from 8 – 11 pm ET to watch the beloved “Mary Poppins” for the holiday season.

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