Target Teams up with U.S. Fund for UNICEF and P!nk to Bring Harlem Students a Little Kid Power

December 1, 2015 - Article reads in
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Artist P!nk hugs a group of children at the UNICEF Powerband event in Harlem

Have you heard this superhero-sized news? The UNICEF Kid Power Band—the world’s first “wearable-for-good”™*—just launched at Target.com. The UNICEF Kid Power program gives kids the power to save lives and provide therapeutic food packets to malnourished children around the world. Kids use the Kid Power Band and a free companion app to go on missions, earn points for completing challenges and getting active, and unlock therapeutic food packets.

Ever since we announced that Target would be the exclusive retailer for the kid-friendly fitness bands, guests have been counting down the days...so it only makes sense that we’d join the U.S. Fund for UNICEF to celebrate its arrival with a few surprises.

On Nov. 30, the students at PS 242 Young Diplomats Magnet Academy in Harlem, N.Y., got one big surprise when they learned that P!nk—GRAMMY® -winning recording artist, UNICEF Kid Power National Spokesperson and newly announced UNICEF Ambassador—would be visiting them in person at an all-school assembly. Target also surprised all of the students with their very own Kid Power Bands to help them get active and save lives.

PS 242 was one of the first schools—along with other schools across New York, Boston and Dallas—to get active with the UNICEF Kid Power program in their fourth and fifth grade classes last spring. Not only were participants significantly more active than their peers, but they earned enough Kid Power Points to unlock 188,850 therapeutic food packets, enough to save the lives of 1,259 children.

Learn more about the UNICEF Kid Power Band National Campaign play

The assembly was an energy-filled event to remember. Caryl M. Stern, President and CEO of the U.S. Fund for UNICEF, and Laysha Ward, chief CSR officer, Target, opened the event with a video introducing the UNICEF Kid Power program. Then came the big moment … P!nk took the stage to cheers from the entire school! She talked to the students about her own experience visiting Haiti with UNICEF and seeing firsthand how truly lifesaving the Kid Power program is. Then P!nk and her trainer, as well as the UNICEF Kid Power Coach, Jeanette Jenkins, led the entire assembly of students in some fun and easy activities to earn points and unlock therapeutic food packets with their new Kid Power Bands. Check out the amazing moments here:

P!nk Teaches Students in Harlem to Use The World’s 1st “wearable-for-good”™ Kid Power Bands! play

And that’s the power of what just a single group can do. Malnutrition is attributable to nearly half of all deaths of children under age five. Every step taken by members of the UNICEF Kid Power team brings us one step, hop, skip and jump closer to ending global malnutrition.

‘Tis the season of giving, and the Kid Power Band is a great gift idea that helps kids learn about the importance of giving to others. They’re available now at Target.com, and you can find more resources for parents and educators on the Kid Power website. Target’s partnership with the U.S. Fund for UNICEF is just one of many ways we support wellness solutions for our guests, meeting them where they live, learn, work and play. UNICEF Kid Power is a program of the U.S. Fund for UNICEF, and is made possible through the generous support of Disney, Star Wars: Force for Change, and Target.

*For each UNICEF Kid Power Band purchased in US Target stores and target.com between 10.13.2015 and 12.31.2016, Target will donate $10 to United States Fund for UNICEF. The more kids move, the more Kid Power points they earn. Kid Power points are converted to funding by partners, parents and fans. UNICEF uses funding to deliver lifesaving packets of therapeutic food to severely malnourished children. The Kid Power donation/program is not being administered by Target. For more information on the UNICEF Kid Power program, visit www.unicefkidpower.org. The U.S. Fund for UNICEF does not endorse any brand or product. Donation is not tax deductible for guests.

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