December 20, 2015
It’s time for a year in review! 2015 was an unforgettable year of style highs, as Target guests embraced top trends across fashion, beauty and home décor. Count down with us as we take a look back at some of our favorite wow-worthy Target Style moments.
We kicked the year off with the launch of our Target Style campaign, featuring a series of super-stylish TV spots that ran throughout the year, including during big pop culture events like the Saturday Night Live 40th Anniversary Special. The spots showcased the season’s hottest styles in fun and reimagined ways … and our exclusive track of “Groove is in the Heart” was so catchy, you may still be humming it.
Our guests love products with a great backstory, so we introduced Target Collective, a collection of brands with impeccably crafted, locally produced goods. It launched in March with products for men from Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and Terrapin Stationers. In June, three new brands—Stone and Cloth, Parks Project and Shwood—joined the club, with more clothing, bags and eyewear for men and women.
With summer style (and poolside fun) on everyone’s minds, our limited-edition Lilly Pulitzer for Target collaboration had guests counting down the minutes until the launch. They went wild for the colorful prints—it was so hot, the collection virtually sold out in just a matter of hours.
We launched AVA & VIV, a new plus-size clothing line designed specifically for women who love fashion and appreciate great value. It had the distinction of being the first new fashion line Target’s introduced in more than a decade! Top fashion bloggers Nicolette Mason, Chastity Garner and Gabi Gregg got a preview of the Spring 2015 collection, and gave our in-house design team input used for the Fall 2015 collection.
We found another stylish friend! You already know Emily Henderson, stylist, New York Times bestselling author and Target’s Home Style Expert. This year, Zanna Roberts Rassi, senior fashion editor for Marie Claire and E! News correspondent, became our newest Target Stylist. Both have offered guests style tips perfect for all occasions—like dressing kids for school, picking out holiday gifts, and planning a party to welcome a new baby.
Beauty fans in the U.K. call PIXI by Petra’s Glow Tonic a “miracle in a bottle.” So we brought the fan favorite exfoliating toner to the U.S. as a new addition to our exclusive collection with partner Petra Strand. No surprise, it’s already become a top-seller.
To help guests celebrate the love they have for their own backyard, we partnered with designer Todd Snyder on a series of exclusive, city-specific product collections (think t-shirts, baseball caps, pint glasses and phone cases) all about hometown pride. Local Pride by Todd Snyder debuted in our Boston stores, with collections for Chicago and the Twin Cities following suit. Uff da! The playful nods are a big hit with locals.
Finding the perfect fit should be easy as a day at the beach, so it’s no wonder our “Target Loves Every Body” campaign made a big splash. The collection of swimwear and accessories was specially designed to flatter all body shapes and sizes.
Award-winning makeup artist Sonia Kashuk’s Target beauty collections have been a hit with guests for more than 17 years. (Her spring Art of Beauty line with her friend, artist Linda Mason? To die for!) This fall, we announced we purchased Sonia’s brand, with plans to build up our own beauty design and development capabilities. You know what that means—Sonia Kashuk will be a permanent fixture at Target and we’ll have more oh-so-chic collections coming your way!
We helped students head back to school looking stylish from head to toe. For the toes? We introduced Stevies, a kids’ shoe collection designed exclusively for Target by Stevie Madden, daughter of footwear designer Steve Madden. We also worked with ALDO Group to curate the A+ by ALDO collection of fall shoes and accessories in all the top styles.
Strike a pose! We took to the pages of Vogue to reimagine 15 iconic images from the magazine’s past—each with a Target twist—for its highly anticipated September issue. The 20-page insert used Shazam image-recognition technology—a first!—and allowed readers to compare the archival images with the reimagined ones, find behind-the-scenes stories, gifs, cinemagraphs and, of course, shop the Target products.
You might say we really nailed it with the launch of ORLY Color AMP’D, a collection of 36 long-lasting nail lacquers in a rainbow of colors. Infused with a first-of-its-kind technology, the sets provide a salon-quality manicure at home in just two easy steps, no UV light required.
This fall, it was a plaid, plaid world at Target. Plaid prints and patterns appeared on products in nearly every category. (Throw pillows, Diet Coke bottles, stylish skirts, Chapstick … the works.) Among the highlights? A limited-edition collection of apparel and home products from designer Adam Lippes.
And those are just a few—whew!
“2015 was an incredible year for Target Style, with the introduction of entirely new product lines, designer collaborations and industry-leading partnerships that kept everyone—including us—on our toes,” said Julie Guggemos, senior vice president, Product Design & Development, Target. “While there’s much to be proud of, we’re even more excited about what’s yet to come. The teams have been hard at work for months and, while we’re all looking forward to a little break over the holidays, we’re gearing up to make 2016 one for the books!”
We can’t give away too many details just yet, but rest assured Target has major plans in the works for 2016. We’ll start the year by introducing our ongoing partnership with Who What Wear, serving up a month-by-month collection of apparel and accessories. After that? Expect lots more newness, from new brands in Beauty and a kids’ clothing line that will make even the most stylish adults envious, to a designer partnership (or two) and the launch of Pillowfort, a line in Home that our design team developed with both parents and kids in mind. You might start seeing Pillowfort products arrive in stores over the next few weeks. Stay tuned for more details as we prepare for the collection’s launch in February.
Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our bi weekly newsletter and get the top stories from A Bullseye View delivered straight to your inbox!