Target’s Record Cyber Monday: 15% Off Sitewide Drives Unprecedented Demand

December 1, 2015 - Article reads in
A shot of the Cyber Week ad cover

Cyber Monday is a BIG deal, and so is 15 percent off sitewide on So much so that we had to place some guests into virtual lines on Monday to manage all of the traffic and order volume. We know many guests had delayed access to the site and we apologize for the inconvenience. It was our way of ensuring the site stayed stable so holiday shoppers could take advantage of the great offers and free shipping.

“We knew there’d be a tremendous response to our 15 percent off sitewide offer, and the demand was even higher than we anticipated,” said Jason Goldberger, president of and Mobile. “Early in the day, orders were coming in twice as fast as our busiest day ever. And by early in the night, Target had already surpassed the previous record for online sales—making Cyber Monday our biggest online sales day ever.”

Among the top sellers on’s top-selling day were:

  • Xbox One 500GB Gears of War: Ultimate Edition Bundle was the #1 selling item
  • Target sold two 48” Samsung 4K Ultra HD TVs per minute  

Other top sellers included:

  • Apple iPad Air 2
  • Graco 4Ever All-in-One Car Seat
  • Barbie Dream House
  • Nest Learning Thermostat
  • Pampers Baby Dry Diaper Super Size Pack

Missed Target’s Cyber Monday sale? Don’t worry—we’ve got lots more great Cyber Week deals happening now through Saturday, Dec. 5. Keep an eye on A Bullseye View for the latest news and updates.

Don’t miss out on the latest Target news and behind-the-scenes happenings! Subscribe to our newsletter and get the top stories from A Bullseye View delivered straight to your inbox!