You’ll ❤ These New Ways Target is Making Mobile Shopping More Awesome

November 5, 2015 - Article reads in
guest experience
Target Crush Awesome Shop

Here at Target, we’re all about surprise and delight when we shop.

So you know we love it when we can mash up mobile technology, social media, user-generated content and data analytics to raise the bar at providing inspirational discovery for our guests.

That’s the short story behind two of Target’s latest digital innovations. Want to know more?

Love is Everywhere on Target Mobile

Check out on your mobile phone and you might notice something a little different: the small  button that appears alongside each product photo.

When you an item or featured brand, the new mobile technology will get a feel for what you’re crushing on—and can recommend additional items we think you’d dig—curated in the new “for you” section. Plus, when you a product, consider it bookmarked, so you’ll never lose track of the items you covet.

And if you’re one of the million plus Target mobile fans who have already "loved" items since this new feature went live in September, you may already know this genuine suede Mossimo strappy boot (above) is among the most-loved items.

How Target Awesome Shop Got Even More Awesome

Target recently overhauled its Awesome Shop, which originally curated Target items trending on Pinterest and top-rated items by guests on In addition to the site’s beautiful new look—which goes seamlessly from desktop to mobile to tablet—Awesome Shop now includes user-generated, crowd-sourced images of Target products from Instagram.

With three exploration options: products, looks and places, guests can easily glimpse what’s trending right now, click the images to learn more and then easily purchase the items on

So what’s hot on Target Awesome Shop? Top categories since its launch back in December 2013 have been home décor, baby products and furniture. That Threshold Fretwork Accent Table (above) has been among most-viewed products, along with Eos Lip Balm and Baby Brezza Formula Pro.

Log in to on your mobile phone or pop over to Awesome Shop for some delightful browsing today!

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