October 13, 2015
Style stalkers on the hunt for the latest trends, street style inspo and breaking celebrity news know Who What Wear as the place to go for the ultimate haute hookup. And next February, founders and former ELLE editors Hillary Kerr and Katherine Power will kick off an ongoing partnership with Target to introduce a month-by-month collection of apparel and accessories.
“At Target, we’re always looking for new and exciting ways to bring great style at an incredible value to our guests,” said Stacia Andersen, senior vice president, apparel and accessories. “We were immediately drawn to Hillary and Katherine’s idea of combining art and science, using their editorial point of view and real data, to create a street style-inspired assortment of apparel and accessories. The fashion marketplace continues to evolve and our guests today are looking for inspiration from many different places, specifically street style. We’re thrilled to be able to partner with Who What Wear to provide our guests with the styles they crave.”
The first week of every month, Who What Wear for Target will refresh with new styles and designs. Each collection will fuse Hillary and Katherine’s foresight with input they’re gathering from their followers and Target’s guests. You heard us right! That means you will actually be able to help influence what the line looks like based on your feedback! Hillary and Katherine will be looking for your thoughts on everything from print and patterns to colors and silhouettes.
“We are huge fans of Target and love how they make great design accessible to everyone,” said Katherine. “We have always envisioned Who What Wear growing beyond a media platform and our partnership with Target exemplifies one way we plan to grow the brand.”
First up in February? An assortment blooming with pieces perfect for easy spring layering. Think blazers, dresses, skirts, flowy tops and light jackets.
Find out what else Hillary and Katherine have in store in the video below and stay tuned to A Bullseye View for more information about Who What Wear for Target!
Who What Wear for Target will be available February 2016 at select Target stores and on Target.com.
Go Behind-The-Scenes of WhoWhatWear x Target's Design Partnership!
Co-founders of WhoWhatWear.com, Katherine & Hillary, reveal how their collection came to be.
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