Snap a Pic in Purple and #TakePride on Spirit Day

October 15, 2015 - Article reads in

We may love our red and khaki … but today, we’re encouraging people across the nation to “go purple” and take a stand against bullying. Target is proud to be a presenting sponsor of GLAAD's Spirit Day on Oct. 15—joining other companies, organizations, schools and millions of individuals rallying together to raise awareness about bullying in the lesbian, gay, bisexual and transgender (LGBT) community and show support for LGBT youth across the country.

Spirit Day participants are encouraged to wear purple on Oct. 15 to show their solidarity, and Target wants to help light up social media channels with photos and messages of support. We just unveiled a special Spirit Day filter on Snapchat, available all day. Snap a photo of you and your friends or family, and apply the filter to show your Spirit Day support. You can also share your photos and messages on Instagram, Facebook, Twitter and other social media channels using the hashtag #SpiritDay. It’s all about taking pride in what you stand for, and who you’ll stand by.

“LGBT youth deserve the opportunity to reach their full potential. To be comfortable with and proud of who they are. To be free to be exactly who they were born to be. Target is excited to be a Spirit Day presenting partner, working with GLAAD to raise awareness around the issue of bullying in the LGBT youth community,” says Laysha Ward, chief corporate social responsibility officer, Target.

Our support for the LGBT community doesn’t end when Spirit Day is over. Inclusivity is a core belief at Target, and we stand for equality, a fundamental factor in making our team members and guests feel accepted, respected and welcomed in our stores and workplaces every day. Check out our #TakePride manifesto, a year-round commitment to creating an inclusive culture and taking pride in who we were all born to be.

Target's Pride Manifesto Play

Since June, we’ve featured these inspiring words in local communities, and many people have asked us where they can get a copy. You can download a copy of the poster here—hang it in a special place as a reminder to always take pride in who you were born to be.

Target is also proud to be a sponsor of the Gay, Lesbian & Straight Education Network (GLSEN) Respect Awards taking place Oct. 23 in Los Angeles. The awards will showcase the work of companies, educators, students and other individuals who have served as exemplary role models and made a significant impact on the lives LGBT youth.

Our teams #TakePride all year long—check out more stories and information about Target’s continued support for diversity and inclusion.

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