A group of six Fitbit wristband devices with a range of colorful patterns

Target Kicks off New Team Member Wellness Initiatives

Target’s Fall National Meeting week is in full swing, and our teams are hearing some important (and exciting!) plans and business updates. You may have heard that, as part of Target’s transformation, we’re putting a new focus on wellness across our business—a commitment to helping our team members, guests and communities achieve wellness through programs and initiatives that promote healthy eating, active living and clean-label solutions (think simple, recognizable, easy to read ingredients and materials), and making them affordable and accessible to all. We believe Target is uniquely positioned to help improve the health of our team and the nation by making wellness the way of life where people live, learn, work, play and shop.

We may have just kicked things off, but our team is already springing into action. They’re the faces and voices of Target, and we know that when they achieve success, they make Target successful too. So this month, we’re rolling out a series of new wellness initiatives to encourage our team members across the nation to set and achieve their own wellness goals at work and at home. We kicked it off with two exciting team member programs this week:

Fall Fitbit challenge
To make healthy living easier and more fun, Target is giving every U.S. team member a free or discounted Fitbit ™ activity and sleep tracking device (depending on which model they choose) and hosting group Activity Challenges using a corporate wellness platform from Fitbit to help create a combined sense of wellness and community. The Fitbit Wellness division, which offers hardware, software and services to enterprises, has a proven track record of providing guidance and data-driven insights to implement successful corporate wellness programming for a number of Fortune 500 companies like Target. The teams that log the most average daily steps from Oct. 15 to Nov. 15 will share $1 million, to be distributed to local wellness non-profits of their choice. To pull off this first-of-its-kind challenge, Target has made one of the largest corporate wellness group purchases of Fitbit devices to date.

Wellness discounts and career planning
As part of our team member benefits, we’re offering a new wellness discount that gives all U.S. team members an additional 20 percent off fresh and frozen fruits and vegetables, Simply Balanced items and C9 activewear, on top of their existing employee discount. Additionally, we’re enhancing team member career-growth and career-planning support to help focus on longevity and personal fulfillment at Target.

Stay tuned to hear about more exciting wellness programs and initiatives for team members and guests, coming soon. 

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