Target Unveils Changes to Price Match Policy

September 30, 2015 - Article reads in
guest experience
Price Match logo with Bullseyes

Super savers, it’s time to get excited. Starting Oct. 1, we’re updating Target’s Price Match Policy by expanding digitally, providing longer timeframes and matching additional competitors—so if you find a lower price, it’s now easier than ever to match it in our stores or at Here’s a rundown of what’s new.

You can now price match products with competitors

Just like the policy in our stores, purchases are now eligible for price matching with competitors. So no matter how or where you like to shop, you can feel confident that you’re getting the best value.

The list of competitors we match just got a lot longer

We’ve expanded the list of online competitors we match (both in stores and and added 24 more. We looked at which competitors are most important to our guests, and where there’s a lot of overlap with Target’s product assortment, and landed on the competitors that are most relevant for our guests. And for the first time, that list includes membership clubs like Costco and Sam’s Club.

Here’s the full list:,,,,,,,,,,,,,,,,,,,,,,,,,,, and

You’ve got twice as many days to make a price adjustment on a product at Target

We’ve doubled the timeframe for a price adjustment to 14 days, both in stores and at That means, if you see a lower price, you have two full weeks to come back for the adjustment. The timeframe for used to be seven days, or until the end of the following week’s ad for store purchases.

We’re all about bringing our guests personal, easy and convenient options whenever and however they choose to shop. Check out more ways to have a great shopping experience at Target.

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