Plaid has a more storied history than perhaps any other pattern in the world, serving as both an adornment of high society and a symbol of rumbling counterculture. Today, it’s taking over Target stores in new collaborative fashion lines and limited-edition product finds.

As we celebrate the famous fabric, we’re going beyond the well-known moments of plaid—like Mel’s kilted adventures, Cher Horowitz’s school girl uniform and Alexander McQueen’s catwalks—to explore plaid’s diverse, sometimes quirky, but always memorable influence on pop culture. So take a look, and tell us about your favorite plaid moments in the comments below!Check out all the plaid looks, available in select Target stores and on Target.com beginning Sept. 27, right here! Plus, stream the Target-exclusive remake of “I Can’t Wait” produced by Questlove of The Roots and vocals by Icona Pop!

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