September 3, 2015
Beloved by U.K. fans across the pond, PIXI by Petra’s infamous Glow Tonic has found a home stateside—exclusively at Target, of course. The gentle exfoliating toner—created by veteran makeup artist Petra Strand—is said to be a “miracle in a bottle.” The elixir is meant to renew, smooth, brighten and clear your skin, leaving a healthy glow in its place.
But that’s not the only PIXI by Petra product hitting shelves this fall—it’s just one part of a full new collection. Below, Petra herself details everything you need to know from cosmetics bag must-haves to the newest beauty trends!
What inspired this fall collection?
For fall 2015, I focused on creating gorgeous products that not only fit current trends and techniques, but also provide benefits that better the skin. Each item in the assortment is infused with ingredients like ginseng, coffee, aloe vera, super fruits and more to create a clearer complexion, perkier pout and wide-awake eyes. The skin-loving formulas prep skin for the harsher winter months that can take a major toll.
What products are you most excited about?
Glow Tonic has been our hottest item the past couple of years, and it will now be available in the U.S. for the first time exclusively at Target—in an all-new, travel-friendly size, too! The Endless Brow Gel Pens are the ultimate brow product. The gel-like texture makes it easy to fill in sparse areas while taming unruly brows, making it perfect for on-the-go touchups. We also reintroducing lipsticks to the PIXI by Petra assortment with the Mattelustre Lipsticks. They come in 11 shades, so there really is something for everyone—and not only are the colors gorgeous, but the formula is long-lasting, conditioning and plumping.
How exciting that Glow Tonic has arrived in the U.S.! Tell us about it.
Glow Tonic is a gentle exfoliating toner that brightens the complexion for a healthy glow. I recommend using it in the morning and evening on dry, clean skin, but it can also be used any time of day to gently exfoliate lips, soothe irritation from razor burn or bug bites, and more! The combination of skin-soothing ingredients is what make Glow Tonic a star product. Aloe vera, ginseng and botanical extracts work together to brighten and soothe, while other knock-out ingredients like hazel and Glycolic acid minimize pores and accelerates cell renewal.
How did you select this assortment’s colors?
I create and handcraft every product in my home studio in Santa Barbara. For fall, I wanted to offer gorgeous shades that can make the transition from season to season. The new Mattelustre Lipsticks are offered in a full range reds, berries, nudes and pinks, so there is something for every occasion! Rich blues and purples around the eyes are key for fall, which I have incorporated into the Aquamarine Dream and Amethyst Aura Mesmerizing Mineral Palettes.
Which are your favorite PIXI by Petra products?
If I’m in a pinch or looking for that “no makeup-makeup” look, I keep it to Glow Tonic to prep and exfoliate my skin, Illuminating Tint & Conceal for natural coverage and sun protection, Eye Bright Liner in the inner rim of my eyes and a few swipes of Large Lash Mascara to really open up my eyes! If I’m going out to a nice dinner or event, I add some extra drama with the Endless Silky Eye Pens—the flecks of glimmer really make my eyes pop—and a hit of colour on my lips with the new Mattelustre Lipsticks because they last for hours!
PIXI by Petra’s fall collection is now available in Target stores and on Target.com with prices ranging from $11 - $20.
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