Minneapolis-area residents can now buy groceries online from Target—and receive their orders at home in as little as an hour. The speedy new system, live as of today, is part of a new partnership with popular on-demand grocery delivery service Instacart.
“Our goal is to make grocery shopping easier and more convenient,” says Jason Goldberger, President of Target.com and Mobile. “Our team is constantly listening to guests’ needs and looking for new ways to help them shop Target wherever, whenever and however they want. Instacart is a leading player in this space and we look forward to seeing how guests in the Minneapolis area respond to the service.”
In addition to groceries, the collaboration will allow guests to purchase select Target household, health and beauty, pet and baby products such as diapers and formula.
Guests in the delivery area—which initially include select Minneapolis neighborhoods and some western suburbs—can now use Instacart.com or the Instacart app to shop Target. And while the Instacart-Target partnership is now just in parts of Minneapolis, the companies are exploring plans to expand into additional areas and markets.
The partnership is another example of Target’s increasing efforts to quickly deliver goods to guests. It comes on the heels of Target offering store pickup for online orders and expanding the “ship-from-store” program where stores fulfill and ship online orders, typically in two to three days.
Here’s how Instacart works:
Guests can visit Instacart.com and enter their zip code to see if they’re eligible for the service. Delivery is free for the first Instacart order. After the first Instacart order, delivery costs start at just $3.99 for a two-hour scheduled delivery with a purchase of $35 or more. There is a $10 order minimum on all orders.
Instacart delivers from 9 am to 10 pm daily. On holidays, Instacart’s delivery hours are subject to Target store holiday hours. Guests can view available delivery times for their area at checkout and from the shopping cart on the Instacart.com site.
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